Images of ME by Meliá hotel Lisbon branded by Lacoste
- Portugal Business News - Valerie Charoux
- Jul 13
- 2 min read
Luxury Brands News - Here are the images of the ME by Meliá hotel Lisbon branded by Lacoste, that is the highlight of the Lacoste luxury holiday experience this summer:
ME by Meliá Hotels are now branded by Lacoste, a partnership that allows the hotel brand to offer a Luxury Lifestyle experience to its guests.
The Lacoste brand now decorates the rooftop of the five-star ME by Meliá hotel located in the heart of Lisbon. The Attiko Rooftop Pool Bar is decorated by Lacoste for the summer holidays, a new visual identity that inspires the Dolce Vita. The new Lacoste hotel décor is a partnership with André Gillier, the owner of the largest knitwear factory in France.
The new Lacoste brand ambassadors:
ME by Meliá employees have become brand ambassadors for Lacoste through branded uniforms with the sporty-chic and cosmopolitan Lacoste hallmark.
Here are images of the new Lacoste uniforms:
The Lacoste brand now has a new type of brand influencers: The ME by Meliá hotel employees:
“Seeing our teams comfortable, happy and proud of what they wear says a lot about who we are as a company. This partnership makes them influencers of our brand” - Lola Chamorro, Head of Talent Acquisition & Employer Branding, Meliá Hotels International.
The new Lacoste uniforms are light, beautiful and very easy to wear, and hotel guests enjoy seeing the new stylish hotel employees, according to María del Mar Portillo Lozano, Housekeeper at ME Meliá hotel Malaga, Spain.
“I never imagined that I could work in so much comfort, in sneakers and with this style. When I was little, I used to see my father wear Lacoste and never imagined it would end up being part of my day-to-day work! I feel comfortable, with freedom of movement, and you can see that even in the way we express ourselves. When the team is happy, the ME by Meliá experience and essence really flows” - Anabel Lendinez, Aura Manager at ME Meliá hotel Lisbon.
The iconic Lacoste crocodile logo and classic piqué cotton polo shirts focus on a visual identity inspired by two the brand´s signature colors: Lacoste green and the terracotta tone of clay tennis courts, in a subtle allusion to the brand's origins.
The Lacoste brands turns the ME by Meliá Hotels into a Luxury Tourism Experience:
Lisbon is now on the map for tourists searching for a luxury lifestyle experience, where tourism and fashion blend to create a unique holiday this summer:
