Track&Field chooses Portugal for its 1st store in Europe

Track&Field chooses Portugal for its 1st store in Europe - Portugal Business News

Portugal news - Track&Field, the largest Brazilian sportswear brand, chooses Portugal for its 1st store in Europe.

Track&Field, that is traded on the B3 Brazil Stock Exchange, is expanding to the European market through Portugal. The new Track&Field store in Portugal is located in the Cascais marina in the Lisbon metropolitan area and its Experience Store brings together not only stores, but also restaurants and services for residents and tourists.

The new Cascais store is linked to the TFSports platform that promotes and integrates Track&Field's entire ecosystem of events. The Track&Field brand aims at connecting customers with the active and healthy lifesyle that is promoted in Brazil, according to the CEO, Fernando Tracanella. The sporting activities promoted by the brand in Portugal include the Cascais Track&Field Open Beach Tennis as well as the Track&Field Experience that encompasses functional classes such as Hawaiian canoe, yoga, SUP yoga and stand-up paddle.

The Track&Field omnichannel initiatives have strengthened the brand by increasing sales, team productivity and ticket prices, while digitally influenced sales via social selling have registered a growth rate of 35.2% in the last quarter compared to the previous year. The brand is now betting on the exclusive Cascais marina in the Lisbon metropolitan area for a successful expansion to European markets.  

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