Bookings for the Olympic Winter Games in Italy increase by 160%

Valerie Charoux
Oct 31
2 min read

Travel News Europe - Flight and ticket bookings for Italy’s Olympic Winter Games Milano Cortina 2026 are up by 160% compared to the same period the previous year, here are the countries that have the most flight and ticket bookings for the Olympic Winter Games in Italy, according to the Visa report published on October 30^th, 2025.

1 - What are the dates of the Olympic Winter Games in Italy in 2026?

The Olympic Winter Games Milano Cortina 2026 will take place from February 6 to 22, 2026.

2 - What sports will be included in the Olympic Winter Games in Italy in 2026?

The Olympic Winter Games in Italy in 2026 will feature 16 different sport disciplines, including:

Alpine skiing; biathlon; bobsleigh; cross-country skiing; curling; figure skating; freestyle skiing; ice hockey; luge, Nordic combined; short track speed skating; skeleton; ski jumping; ski mountaineering; snowboard and speed skating.

3 - What countries have the most flight and ticket bookings for Italy’s 2026 Winter Games?

1 – United States

The U.S. ranks No. 1 for the largest share of tickets bought for Italy’s 2026 Winter Games with 35% of tickets purchased with a Visa card.

2 – Germany

Germany ranks 2nd for the largest share of tickets bought for Italy’s 2026 Winter Games with +10% of tickets purchased with a Visa card.

3 – Canada

Canada ranks 3rd for the largest share of tickets bought for Italy’s 2026 Winter Games with 10% of tickets purchased with a Visa card.

4 – Switzerland

Switzerland ranks 4^th for the largest share of tickets bought for Italy’s 2026 Winter Games with 5% of tickets purchased with a Visa card.

5 – UK

The UK ranks 5^th for the largest share of tickets bought for Italy’s 2026 Winter Games with 5% of tickets purchased with a Visa card.

6 – France

France ranks 6^th for the largest share of tickets bought for Italy’s 2026 Winter Games with 5% of tickets purchased with a Visa card.

4 - What countries have the highest average spend for Italy’s 2026 Winter Games?

1 - Australia

2 – Canada

3 – US

4 – Netherlands

5 – How do Italians react to the surge of foreign tourism for its 2026 Winter Games?

· 90% of Italians expect benefits for host cities of the Milano Cortina 2026 Winter Games, including lasting improvements to public spaces, transport, infrastructure and tourism.

95% of small and medium businesses in Northern Italy expect a positive economic impact.