top of page

Portugal News in English - Portugal Business News - Portugal travel, tourism & digital nomad news - Portugal property & real estate news - Portuguese economic & investment news - videos.

Actualités du Portugal - tourisme, nomades numériques, immobilier, économie & investissements - vidéos. 

How Portuguese companies can target Millennials to drive B2B sales


How Portuguese companies can target Millennials to drive B2B sales - portugalbusinessesnews.com
How Portuguese companies can target Millennials to drive B2B sales - Portugal Business News

How Millennials drive E-Commerce sales to French customers is the study published by FEVAD.


Online sales between enterprises in France have grown by 19.6% compared to 2021 and generate revenues that are 1.5 times higher than B2C sales. The data confirms the growing trend towards B2B e-commerce in France that nearly doubled within the last five years. This paradigm shift is mostly due to millennials who are today’s B2B online buyers.


According to FEVAD, millennials account for 73% of professional buyers and are driving this revolution towards B2B e-commerce. Since these consumers usually buy online, it is natural for them to do this in the professional arena.


The study highlights that 50% of online B2B buyers believe that a personalized digital experience is mandatory for finding suppliers. 75% of online B2B buyers prefer to manage their own buying process rather than going through intermediaries and 80% of such buyers just use a smartphone to buy online.


Given this new landscape, online players have registered a rapid growth in B2B e-commerce in France, especially for players such as Amazon Business, C-Discount Pro, FNAC Pro, Manutan, Direct Industry, Hello Pro, Manomanopro and Ankorstore.


This new trend shows how Portuguese companies can generate higher revenues by targeting millennials on the B2B market through mobile applications.


Source: https://www.portugalbusinessesnews.com/post/how-portuguese-companies-can-target-millennials-to-drive-b2b-sales




#Millennials #B2Bsales #FEVAD #ecommerce #onlinesales #AmazonBusiness #CDiscountPro #FNACPro #Manutan #DirectIndustry #HelloPro #Manomanopro #Ankorstore #portugalexports #portugalnews #portugalbusinessnews



bottom of page