Hugo fashion brand opens its first store in Portugal
- Portugal Business News - Valerie Charoux
- Dec 9, 2024
- 1 min read
Updated: May 14, 2025
Portugal news - The Hugo fashion brand opens its first store in Portugal.
The HUGO fashion brand, that belongs to German luxury brand Hugo Boss, is now available in Portugal at the Freeport Lisboa Fashion Outlet in the district of Setúbal, that is part of Lisbon’s metropolitan area.
With 235 m2 and modern design, the new HUGO outlet store in Portugal is the second on the Iberian Peninsula. With its young fashion, that is both urban and irreverent, the brand is focused on casual streetwear.
Lisbon’s new Hugo store showcases exclusive fashion for men and women, combining young, urban and sophisticated styles. The new HUGO store has an innovative design concept, combining a minimalist approach and urban aesthetics.
The opening of Portugal’s first HUGO store reflects the brand’s young and sophisticated spirit, while representing a strategic expansion for the Hugo Boss brand in the country.
