Portugal news - Patek Philippe just opened its first store on the Iberian Peninsula in Lisbon.
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Patek Philippe and David Rosas partnered to open the first Patek Philippe brand store on the Iberian Peninsula at number 12D on Avenida da Liberdade in Lisbon.
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Lisbon’s new Patek Philippe store covers 200 square meters in a historical building that offers visitors an experience that goes beyond the simple act of buying a watch. Entering the historical building is not just about finding a beautiful place, but also about spending time with the employees who will welcome the customer and offer a drink while explaining the details of each product. Clients are invited to a private bar with a relaxed atmosphere, followed by a main area with individual counters for a personalized service, and finally to a VIP area for the most passionate customers to spend time in a more private environment.
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For any aficionado of beautiful watchmaking, the new Patek Philippe store in Lisbon will become a temple worthy of a pilgrimage, where the clients will learn about the history and the mechanisms of Patek Philippe watches.
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The Portuguese are a very knowledgeable market, according to the President of Patek Philippe, Thierry Stern, who reveals that their clients include many watch collectors who know very well the mechanisms of the brand’s watches.
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Lisbon’s exclusive Patek Philippe boutique represents the perfect balance between Swiss solemnity and Portuguese warmth and joy.
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