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Portuguese sneakers cushioned by MICHELIN technology

Portuguese sneakers cushioned by MICHELIN technology - portugal news
Portuguese sneakers cushioned by MICHELIN technology - Portugal Business News

Portugal news – The launch of Portuguese sneakers cushioned by MICHELIN tire technology now guarantees maximum traction, grip, and flexibility in all situations. Whether running or driving, premium MICHELIN tire technology is a mark of distinction developed by Portuguese company Celita for the Ambitious footwear brand for men.


Portuguese footwear brand Ambitious has partnered with MICHELIN to develop soles using their tire technology. With the launch of their Spring/Summer 2024 Venture collection, the made in Portugal sneakers combine innovation, design and technology that is the result of research and collaboration with JV International that produces Michelin tires. JV International, that has introduced a series of innovations inspired by the “from tires to soles” concept, is redefining footwear paradigms.   


JVI-solesbyMICHELIN is the division that owns the exclusive worldwide license for the design, development, and production of MICHELIN soles. The new sneakers by Portuguese brand Ambitious challenges conventional limits and combines futuristic elements with quality materials such as leather and certified fabrics.


Portuguese sneakers cushioned by Michelin technology are not only making users run smoother but also look smooth.  




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