Portuguese Superman star is the new M&S Ambassador

Portuguese Superman star is the new M&S Ambassador - Portugal Business News

Portugal news - Portuguese supermodel Sara Sampaio, who will star in the next Superman: Legacy, is the new M&S brand Ambassador.

Portuguese supermodel Sara Sampaio, who will play Eve Teschmacher in the next Superman movie by Warner Bros. that is scheduled for release in 2025, will also be the new M&S Ambassador.

British multinational Marks and Spencer has selected Portuguese supermodel and influencer Sara Sampaio to be the ambassador for their new 2024 Spring campaign. In the new M&S TV campaign, Sara Sampaio turns her world into a personal catwalk where she mimes Cyndi Lauper’s infectious pop track “Girls Just Want to Have Fun.”

According to Anna Braithwaite, M&S Marketing Director, the brand intends to turn heads this spring and inspire customers to have fun with their wardrobe. Sara Sampaio’s new M&S campaign embodies the spirit of the season, as it is confident and playful to the happy tune that will inspire customers to keep humming throughout the season.

The new M&S campaign with Sara Sampaio was launched on March 21st and will run until May 8th, and will be on TV, radio, print, digital display, window takeovers as well as influencer activity and PR.

Watch the new M&S video with Sara Sampaio:    

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