Portuguese Unicorn Farfetch partners with Reebok
- Valerie Charoux
- May 4, 2023
- 1 min read
Portugal news - Portuguese Unicorn Farfetch just announced a partnership with Reebok to manage their e-commerce operations in Europe.
Portuguese Unicorn Farfetch is a global online fashion marketplace founded by Portuguese José Neves and with tax headquarters in London. The Reebok brand, that belongs to the Authentic Brands Group, will be managed by the New Guards Group that is owned by Farfetch. It is to be noted that the Reebok brand was recently bought for over $ 2.5 billion and that 50% of Reebok’s sales are derived from digital platforms.
Reebok just launched its concept sneakers at the Paris Fashion Week and the partnership with Farfetch will be a game-changer for becoming a winner on the new e-commerce platform.
