Top 10 Brands for Branded Residences worldwide
- Valerie Charoux
- Aug 2
- 4 min read
Real Estate News – Here are the Top 10 Brands for Branded Residences worldwide, as well as the automotive brands that are expanding into branded real estate.
The non-hotel branded real estate sector represents 21% of the branded real estate sector globally, and brand owners dedicate much of their focus to integrating elements of their respective brands into the real estate design, according to the Savills Annual Report 2025.
1 - What are the automotive brands that are expanding into branded real estate?
Non-real estate sector brands are developing branded real estate, such as Volkswagen Immobilien that is a leading provider of property services within the Volkswagen Group all over the world, from project planning to turnkey construction as well as day-to-day operational management.
Still in the automotive sector, the Mercedes-Benz-branded 65-storey skyscraper soars 1,118 feet above downtown Dubai, near some of the city’s most prominent landmarks. "We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz-branded luxury residence in the world,” said the CEO of leading Emirati luxury developer Binghatti.
Bugatti is building a radical branded residential tower in Dubai with 11 "sky mansions."
In Miami, the Mercedes-Benz branded real estate is less than a mile down the road from Aston Martin’s skyscraper and only 30 minutes away from Porsche Design’s beachside residence.
Still in Miami, the Porsche Design Tower is the only automotive branded real estate with a car elevator, but soon Bentley and Bugatti will have one in their buildings too. Dezer Development patented the technology with the completion of the Porsche Design building, naming it the "Dezervator."
In the fashion industry a number of brands have expanded to branded real estate, such as the fashion brand LVMH real estate strategy, spearheaded by Bernard Arnault and Michael Burke, that is reshaping city centers for luxury retail. By controlling prime locations and transforming urban areas into luxury havens, LVMH ensures its brands remain at the pinnacle of the fashion world.
2 - Here are the Top 10 Brands for Branded Residences worldwide in 2025:
1 – YOO Studio brand
The most popular brand for Branded Residences worldwide in 2025 is YOO Studio. YOO remains the market leader with its collective brand denominations, namely YOO Studio and YOO Starck.
The YOO brand has evolved into the world’s largest non-hotel residential brand with 52 projects completed worldwide and 30+ under development.
Founded in 1999 by international property entrepreneur John Hitchcox and the world’s most celebrated designer Philippe Starck, YOO has gone from strength to strength covering a portfolio of residential developments, hotels, bespoke homes, renewable energy, capital management and major mixed-use development projects.
2 – YOO Starck brand
The YOO Starck brand ranks 2nd most popular brand for Branded Residences worldwide in 2025 and is co-owned by the world’s most celebrated designer Philippe Starck.
3 – Pininfarina brand
The Pininfarina brand ranks 3rd most popular brand for Branded Residences worldwide in 2025.
The Pininfarina brand is listed on the Stock Exchange and is part of the Mahindra group since 2016.
The Pininfarina real estate brand is dedicating significant resources to South America and is expected to add 650% to its global network. “Real estate is a cornerstone of Pininfarina’s future strategy, a commitment to a 360-degree lifestyle experience,” stated Giovanni de Niederhäusern, SVP Architecture & Product Design at Pininfarina, adding: “Through the company’s multidisciplinary expertise, the goal is to create not just buildings but environments that reflect its enduring values of creating positive impact through beauty and technology.”
4 – Trump brand
The Trump brand ranks 4th most popular brand for Branded Residences worldwide in 2025.
5 - Elie Saab
The Elie Saab brand ranks 5th most popular brand for Branded Residences worldwide in 2025.
6 – Nobu
The Nobu brand ranks 6th most popular brand for Branded Residences worldwide in 2025.
The Nobu real estate brand is co-owned by Chef Nobu Matsuhisa, actor Robert De Niro, and film producer Meir Teper.
7 – Armani
The Armani brand ranks 7th most popular brand for Branded Residences worldwide in 2025.
The Armani Group is extending its signature aesthetic of sophisticated simplicity and timeless elegance into branded residential real estate.
8 – Versace
The Versace brand ranks 8th most popular brand for Branded Residences worldwide in 2025.
Fashion lovers can take their obsession to a new level by scooping Versace apartments with interiors crafted by the Italian fashion brand.
9 - Tonino Lamborghini
The Tonino Lamborghini brand ranks 9th most popular brand for Branded Residences worldwide in 2025.
“What we do is we give our name and put our face on the project, which gives it credibility and the stamp of luxury and quality. But if something goes wrong, nobody will remember the name of they local partner, but everyone will remember the Tonino Lamborghini brand,” stated Ferrucio Lamborghini, CEO & vice president of Tonino Lamborghini Company.
10 - Roberto Cavalli
The Roberto Cavalli brand ranks 9th most popular brand for Branded Residences worldwide in 2025.
The owner of the Roberto Cavalli brand is Damac.
