Top 10 Countries in Europe with the highest growth of discount retail sales

Valerie Charoux
5 days ago
2 min read

Retail News Europe - Here is the ranking of the Top 10 Countries in Europe with the highest growth of discount retail sales, according to the latest report by Savills:

1 – What is the new retail trend in Europe?

The new retail trend in Europe is the flight to affordability, where value and previously owned goods become a virtue and are labeled Sustainable. This is especially notable among Gen Z and millennials in France, Germany, Italy, Spain, and the UK.

2 – What brands have grown due to discounted retail sales in Europe?

Brands like Aldi and Lidl have built strong value perceptions by offering consistently low retail prices. Their lean operating models - compact stores and minimal staffing - drive cost efficiencies that support competitive pricing, while a strategic focus on private-label products keeps sourcing costs low and margins healthy. Aldi has unlocked operational efficiencies and laid the groundwork for growth with investments in forecasting technology, warehousing, and IT infrastructure, streamlining an already lean model.

Dutch-based Action stands out, generating €13.8 billion in sales in 2024, a 21.7% year-on-year increase. With over 3,000 stores across 13 countries and Romania next on the map, its treasure-hunt model of low-priced general merchandise continues to gain traction.

3 – Here are the Top 10 Countries in Europe with the highest growth of discount retail sales:

1 – Germany

Germany ranks No. 1 country in Europe with the highest growth of discount retail sales with a growth of 147% in 2024.

2 – UK

UK ranks 2^nd country in Europe with the highest growth of discount retail sales with a growth of 85.87% in 2024.

3 – Spain

Spain ranks 3^rd country in Europe with the highest growth of discount retail sales with a growth of 51.62% in 2024.

4 – France

France ranks 4^th country in Europe with the highest growth of discount retail sales with a growth of 49.69% in 2024.

5 – Italy

Italy ranks 5^th country in Europe with the highest growth of discount retail sales with a growth of 27.10% in 2024.

6 – Switzerland

Switzerland ranks 6^th country in Europe with the highest growth of discount retail sales with a growth of 25.83% in 2024.

7 – Belgium

Belgium ranks 7^th country in Europe with the highest growth of discount retail sales with a growth of 23.24% in 2024.

8 – Finland

Finland ranks 8^th country in Europe with the highest growth of discount retail sales with a growth of 22% in 2024.

9 – Netherlands

Netherlands ranks 9^th country in Europe with the highest growth of discount retail sales with a growth of 20.85% in 2024.

10 – Poland

Poland ranks 10^th country in Europe with the highest growth of discount retail sales with a growth of 18.77% in 2024.