Top 10 Most Valuable brands in Romania in 2025

Top 10 Most Valuable brands in Romania in 2025

Brands News Europe – Here is the ranking of the Top 10 Most Valuable brands in Romania in 2025 with the value of each brand in Euros, as well as the ranking of industries in Romania that have the highest brand value in 2025, according to Brand Finance:

1 - Top 10 Most Valuable brands in Romania in 2025:

1 – Dacia – Automotive sector 

Dacia ranks No. 1 most valuable brand in Romania in 2025 with a brand value of 1,119 million euros in 2025.

2 – eMAG – Retail sector IT

eMAG ranks 2nd most valuable brand in Romania in 2025 with a brand value of 893 million euros in 2025.

3 - Banca Transilvania – Banking sector

Banca Transilvania ranks 3rd most valuable brand in Romania in 2025 with a brand value of 856 million euros in 2025.

4 – DIGI – Telecommunications sector

DIGI ranks 4th most valuable brand in Romania in 2025 with a brand value of 574 million euros in 2025.

5 – Dedeman – Retail sector

Dedeman ranks 5th most valuable brand in Romania in 2025 with a brand value of 494 million euros in 2025.

6 – Petrom – Oil & Gas sector

OMV Petrom ranks 6th most valuable brand in Romania in 2025 with a brand value of 453 million euros in 2025.

7 – BCR – Banking sector

BCR ranks 7th most valuable brand in Romania in 2025 with a brand value of 255 million euros in 2025.

8 – BRD - Groupe Societe Generale – Banking sector

BRD ranks 8th most valuable brand in Romania in 2025 with a brand value of 239 million euros in 2025.

9 – Bitdefender – Software sector

Bitdefender ranks 9th most valuable brand in Romania in 2025 with a brand value of 183 million euros in 2025.

10 – Electrica – Electricity sector

Electrica ranks 10th most valuable brand in Romania in 2025 with a brand value of 165 million euros in 2025.

2 - Which industries in Romania have the highest brand value in 2025?

1 – The Retail sector

The Retail sector ranks No. 1 industry in Romania with the highest brand value with a share of 26.4%.

Romania’s retail sector has the highest share of the most valuable brands in Romania in 2025, with top brands eMAG and Dedeman rebounding in value, while the sector’s brand value has increased by 5% overall. Dedeman remains the most valuable brand held entirely by Romanian shareholders, with a slight rebound of its brand value of +2% to reach EUR 494 million, ranking 5th most valuable brand in Romania.

2 – The Banking sector

The Banking sector ranks 2nd industry in Romania with the highest brand value with a share of 19.8%.

Banca Transilvania is also the strongest Romanian brand, with an elite AAA+ brand ranking. For the fourth consecutive year, the brand has also retained its position among the Top 10 strongest banking brands globally.

Banca Transilvania is also the strongest banking brand in Europe.

3 – The Automotive sector

The Automotive sector ranks 3rd industry in Romania with the highest brand value with a share of 15.4%.

Dacia remains the most valuable Romanian brand, despite a 5% decrease in brand value to reach EUR 1.1 billion.

4 – The Oil & Gas sector

The Oil & Gas sector ranks 4th industry in Romania with the highest brand value with a share of 8.5%.

5 – The Telecommunications sector

The Telecommunications sector ranks 5th industry in Romania with the highest brand value with a share of 7.9%.