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Top 4 Marketing Trends in Portugal in 2024


Top 4 Marketing Trends in Portugal in 2024 - portugal news
Top 4 Marketing Trends in Portugal in 2024 - Portugal Business News

Portugal news – The Top 4 Marketing Trends in Portugal in 2024 are revealed in a new Marketing Barometer published by The Portuguese Association of Marketing Professionals (APPM).

 

 

Top 4 Marketing Trends in Portugal in 2024



1 - Artificial Intelligence


Artificial Intelligence is the main marketing trend in Portugal, mentioned by 94% of participants in the study, reflecting the accelerated adaptation to new technologies.



2 – Sustainability


Sustainability is a major priority for the future, with a large number of companies investing in ESG (Environmental, Social, and Governance) metrics in their strategies.



3 - Digital Marketing


The main Digital Marketing strategies currently used in Portugal are:


1 - Social Networks

2 - Content Marketing

3 - Traditional Advertising

4 - Collaborations between Companies, Agencies and Freelancers – these are becoming a common and highly effective practice

5 - SEO (Search Engine Optimization)

6 - E-mail Marketing

 


4 - Customer Experience Management


The main marketing challenges highlighted by Portuguese companies are:


1 - Customer Attraction, Acquisition and Retention

2 - Overcoming technological and creative challenges

 

These marketing challenges reflect the growing competitiveness of the Portuguese market and the need for constant innovation to capture attention and maintain customer loyalty.





 

 

 

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