Portugal news – The Top 4 Marketing Trends in Portugal in 2024 are revealed in a new Marketing Barometer published by The Portuguese Association of Marketing Professionals (APPM).
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Top 4 Marketing Trends in Portugal in 2024
1 - Artificial Intelligence
Artificial Intelligence is the main marketing trend in Portugal, mentioned by 94% of participants in the study, reflecting the accelerated adaptation to new technologies.
2 – Sustainability
Sustainability is a major priority for the future, with a large number of companies investing in ESG (Environmental, Social, and Governance) metrics in their strategies.
3 - Digital Marketing
The main Digital Marketing strategies currently used in Portugal are:
1 - Social Networks
2 - Content Marketing
3 - Traditional Advertising
4 - Collaborations between Companies, Agencies and Freelancers – these are becoming a common and highly effective practice
5 - SEO (Search Engine Optimization)
6 - E-mail Marketing
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4 - Customer Experience Management
The main marketing challenges highlighted by Portuguese companies are:
1 - Customer Attraction, Acquisition and Retention
2 - Overcoming technological and creative challenges
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These marketing challenges reflect the growing competitiveness of the Portuguese market and the need for constant innovation to capture attention and maintain customer loyalty.
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