What are the main sources of brand discovery by age group?

Portugal Business News - Valerie Charoux
6 minutes ago
2 min read

What are the main sources of brand discovery by age group? - Portugal Business News

Brands News – Here is the approximate ranking of the Top 10 sources of brand discovery by age group globally, according to the report “Digital 2026 Global Overview Report” published by DataReportal:

1 - Here is the ranking of the Top 10 sources of brand discovery by age group globally:

1 – Search Engines

Search Engines rank No. 1 Top source of brand discovery by age group globally for the following age groups: Ages 35-44, ages 45-54, ages 55-64.

Search Engines rank 2^nd Top source of brand discovery by age group globally for the following age groups: Ages 16-24, ages 25-34.

2 – Social Media Ads

Social Media Ads rank 1st Top source of brand discovery by age group globally for the following age groups: Ages 16-24, ages 25-34.

Social Media Ads rank 2^nd Top source of brand discovery by age group globally for the following age groups: Ages 35-44

3 – TV ads

TV adverts rank 1st Top source of brand discovery by age group globally for the following age groups: Ages 65+

TV adverts rank 2^nd Top source of brand discovery by age group globally for the following age groups: Ages 45-54, ages 55-64

4 – Word of mouth

Word of mouth ranks 2nd Top source of brand discovery by age group globally for the following age groups: Ages 65+

Word of mouth ranks rank 3rd Top source of brand discovery by age group globally for the following age groups: Ages 45-54, ages 55-64.

5 – Brand Websites

Brand Websites rank 5^thTop source of brand discovery by age group globally for the following age groups: Ages 35-44, ages 45-54.

6 – Social Media Comments

Social Media Comments rank 6^th Top source of brand discovery by age group globally for the following age groups: Ages 16-24, ages 25-34, ages 35-44.

7 – TV shows & films

TV shows rank 7^th Top source of brand discovery by age group globally for the following age groups: Ages 35-44, ages 45-54, ages 65+

TV shows rank 5^th Top source of brand discovery by age group globally for the following age groups: Ages 16-24, ages 25-34, ages 55-64

8 – Ads on Websites

Ads on Websites rank 8^th Top source of brand discovery by age group globally for the following age groups: Ages 16-24, ages 25-34, ages 45-54.

9 – Consumer Review Sites

Consumer Review Sites ranks 9^th Top source of brand discovery by age group globally for the following age groups: Ages 35-44, ages 45-54, ages 55-64.

10 – Retail Websites

Retail Websites rank 10^th Top source of brand discovery by age group globally for the following age groups: Ages 16-24, ages 35-44, 45-54, 55-64, 65+