What are the most valuable Hotel Brands in the world in 2026?

What are the most valuable Hotel Brands in the world in 2026? - Portugal Business News

Travel & Tourism News Europe - Here are the Top 10 most valuable Hotel Brands in the world in 2026, according to Brand Finance:

Top 10 most valuable Hotel Brands in the world in 2026:

1 - Hilton Hotels & Resorts - United States

Hilton Hotels & Resorts ranks No. 1 most valuable Hotel Brand in the world in 2026 with a brand value of USD 19,217 million.

Hilton´s brand growth was supported by strong revenue expectations, underpinned by continued global expansion and the increasing contribution of its premium full-service portfolio. Hilton added nearly 100,000 rooms during 2025, entered four new markets, and recorded 44 brand country debuts. The Hilton brand also generates significantly higher revenue per property than many of its peers, reflecting its premium positioning and strong international presence.

2 - Hyatt - United States

Hyatt ranks 2nd most valuable Hotel Brand in the world in 2026 with a brand value of USD 7,457 million.

3 - Marriott - United States

Marriott ranks 3rd most valuable Hotel Brand in the world in 2026 with a brand value of USD 4,644 million.

4 - Holiday Inn - United States

Holiday Inn ranks 4th most valuable Hotel Brand in the world in 2026 with a brand value of USD 4,300 million.

5 - Hampton Inn - United States

Hampton Inn ranks 5th most valuable Hotel Brand in the world in 2026 with a brand value of USD 3,403 million.

6 - Shangri-La - China

Shangri-La ranks 6th most valuable Hotel Brand in the world in 2026 with a brand value of USD 1,557 million.

7 - Sheraton - United States

Sheraton ranks 7th most valuable Hotel Brand in the world in 2026 with a brand value of USD 1,442 million.

8 - Scandic Hotels - Sweden

Scandic Hotels ranks 8th most valuable Hotel Brand in the world in 2026 with a brand value of USD 1,426 million.

9 - Courtyard - United States

Courtyard ranks 9th most valuable Hotel Brand in the world in 2026 with a brand value of USD 1,371 million.

10 - Premier Inn - United Kingdom

Premier Inn ranks 10th most valuable Hotel Brand in the world in 2026 with a brand value of USD 1,314 million.

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