Adidas launches a new campaign based on Portuguese football - Portugal Business News Football Investment News - Adidas launches a new campaign based on Portuguese football on Portugal Day, June 10th, with Portuguese footballer Nuno Mendes. Here is the description of the Adidas campaign and the reason why it is launched on Portugal Day: The Adidas sports brand is launching a new advertising campaign with a Portuguese touch: The Adidas campaign is named "Backyard Legends" and stars Portuguese footballer Nuno Mendes. The new Adidas advert moves closer to local reality, combining football, popular culture and the festive atmosphere that marks summer in Portugal. The Adidas football campaign will have a multi-channel presence, with a strong focus on out-of-home advertising and on TikTok. Why is the Adidas campaign launched on Portugal Day? Portugal Day coincides with the start of the World Cup group stage, a moment of strong symbolic significance for the Adidas brand that chose footballer Nuno Mendes in order to strengthen the connection between the new generation of Portuguese football and the philosophy of the campaign: Legends are created in informal spaces where football begins as a form of play. The Adidas campaign launched on Portugal Day is Inspired by traditional Portuguese village celebrations, with colorful Portuguese flags and neighborhoods, while highlighting ​​the global campaign´s message: “You Got This.” Showing the spontaneity of free play, where talent is born in local neighbourhoods, far from the big stages, Portuguese footballers are an inspiration for all sports fans. Who is Portuguese footballer Nuno Mendes? Portuguese footballer Nuno Mendes plays as a left-back for Ligue 1 club Paris Saint-Germain and the Portugal national team. He is widely regarded as one of the best left-backs in the world and is delegated by Sporting Portugal (Sporting Clube de Portugal) to be part of the Portuguese national team.

Google celebrates Portugal Day - Portugal Business News Portugal News - Google celebrates Portugal Day on June 10th, with a special Doodle on its browser homepage showing Portugal´s flag blowing in the wind. Here is the image and the meaning of Portugal Day: Google celebrates Portugal Day with Portugal´s flag blowing in the wind - Portugal Business News What is the meaning of Portugal Day? Portugal Day, that is officially called ¨Portugal, Camões, and Portuguese Communities Day¨, is the Portugal National Day and it is celebrated yearly on June 10th. Portugal Day (Dia de Portugal) commemorates the death of Luís de Camões, Portugal´s national literary icon, on June 10th, 1580. Camões wrote Os Lusíadas (The Lusiads), that is Portugal's national epic poem celebrating Portuguese history and achievements, namely 15th-century Portuguese explorations that brought fame and fortune to the country. The poem, that is considered one of the finest and most important works in Portuguese literature, became a symbol for the great feats of the Portuguese Empire. Google celebrates Portugal National Day with special icons and mentions - Portugal Business News

Cristiano Ronaldo ranked in TIME Most Influential People in Sports 2026 - Portugal Business News Cristiano Ronaldo News - Cristiano Ronaldo is ranked in the TIME Most Influential People in Sports 2026, published on June 9, 2026. Here is the list of Cristiano Ronaldo´s achievements as a football player: Portuguese footballer Cristiano Ronaldo is one of the most influential people in sports in 2026 according to TIME. These are Cristiano Ronaldo´s achievements as a football player: 1 - Cristiano Ronaldo has 665 million Instagram followers. 2 - Cristiano Ronaldo has 109 million X followers — that is more than any other athlete in the world. 3- Ronaldo is approaching uncharted territory: officially scoring 1,000 goals. Cristiano Ronaldo is already the all-time leading scorer in men’s international football: scoring 143 goals for Portugal, and 973 goals for Sporting CP, Manchester United, Real Madrid, Juventus, and now Al Nassr which secured the Saudi Pro League title in May. 4 - Ronaldo is the five-time winner of the Ballon d’Or as the best player in the world. 5 - Ronaldo was awarded the title of Sports Titan by TIME in 2026. 6 - Ronaldo is set to make his sixth World Cup appearance in June and fans will pay a premium to watch him as he tries to claim the title. According to the Wall Street Journal, tickets to the June 27th football game between Portugal and Colombia in Miami have an average resale price of USD 2,500. How much does the World Cup’s Portugal-Colombia match cost? The World Cup’s Portugal-Colombia match costs more than the Super Bowl, according to The Wall Street Journal in an article published on May 9th: The Portugal vs. Colombia World Cup group-stage match has resale tickets averaging USD 2,500, exceeding the 2025 Super Bowl’s average get-in price of USD 2,109.

Ranking of Capitals in Schengen countries with the lowest rent - Portugal Business News Travel & Tourism News Europe - Here is the Ranking of Capitals in Schengen countries with the cheapest rent, with data from Numbeo: Non-EU citizens and people who have permanent residency in an EU country can travel to Schengen countries for stays of up to 90 days within a 180-day period. For people who want to spend 3 months in one or multiple Schengen countries, here are the capitals with the lowest cost of rent: Ranking of Capitals in Schengen countries with the cheapest rent: Rent Index Capital Country Ranking 14.50 Riga Latvia 1 14.90 Bucharest Romania 2 17.70 Athens Greece 3 19.00 Sofia Bulgaria 4 19.40 Vilnius Lithuania 5 19.50 Zagreb Croatia 6 19.70 Tallinn Estonia 7 22.50 Budapest Hungary 8 24.90 Bratislava Slovakia 9 27.60 Ljubljana Slovenia 10 29.10 Warsaw Poland 11 30.50 Prague Czechia 12 30.70 Vienna Austria 13 30.80 Helsinki Finland 14 31.20 Rome Italy 15 34.40 Brussels Belgium 16 35.20 Valletta Malta 17 35.40 Berlin Germany 18 36.00 Madrid Spain 19 36.50 Lisbon Portugal 20 38.60 Stockholm Sweden 21 41.40 Oslo Norway 22 41.50 Paris France 23 44.00 Copenhagen Denmark 24 49.70 Reykjavík Iceland 25 53.40 Luxembourg City Luxembourg 26 56.40 Amsterdam Netherlands 27 74.80 Zurich Switzerland 28 Not available Vaduz Liechtenstein 29

Statista report on European countries that best mitigate seasonality - Portugal Business News Travel & Tourism News Europe - Here is the Statista and Booking.com report on European countries that best mitigate the effects of seasonality per mitigation measure, according to the 2026 European Accommodation Barometer survey: The mix of strategies used by hoteliers to mitigate the effects of seasonality on hotel revenue includes creating off-season demand and differentiated pricing. When it comes to strategies used to secure off-season stays, online travel platforms are widely seen as one of the most effective channels, cited by 81% of hoteliers. European countries that best mitigate the effects of seasonality per mitigation measure: List of Seasonality Mitigation Measures: 1 - Offering special rates, discounts, or bundled packages during off-peak seasons, long weekends or public holidays: While the EU average is an 87% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Poland with a 96% success rate 2 - Hungary with a 95% success rate 3 - Croatia and Nordic countries with a 94% success rate 2 - Collaborating with digital travel platforms to promote off-season availability: While the EU average is an 84% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Ireland with a 93% success rate 2 - Poland with a 92% success rate 3 - Netherlands with an 88% success rate 3 - Adjusting booking and cancellation policies: While the EU average is a 76% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Spain with an 86% success rate 2 - Greece with an 84% success rate 3 - Portugal with an 81% success rate 4- Modifying staff levels and operations to align with seasonal demand patterns: While the EU average is a 74% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Portugal with an 87% success rate 2 - Poland and Croatia with an 84% success rate 3 - Spain and Nordic countries with an 82% success rate 5 - Partnering with local attractions, cultural organisations, or tourism boards to develop year-round offerings: While the EU average is a 68% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Spain with a 78% success rate 2 - Nordic countries with a 77% success rate 3 - Ireland with a 75% success rate 6 - Hosting events, conferences, or retreats to attract non-leisure and group travelers: While the EU average is a 56% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Spain with a 73% success rate 2 - Portugal with a 72% success rate 3 - Poland with a 68% success rate 7 - Expanding or adapting facilities to include weather-independent amenities: While the EU average is a 54% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are: 1 - Portugal with a 77% success rate 2 - Spain with a 75% success rate 3 - Hungary with a 61% success rate

The EU includes Australia in Horizon Europe funding - Portugal Business News EU Business News - The EU includes Australia in Horizon Europe funding, according to a European Commission announcement dated June 9th, 2026: The European Commission has successfully concluded negotiations on Australia's association to Horizon Europe, the EU's flagship research and innovation programme. What are the benefits of the EU Horizon Europe programme for Australian companies? The EU Horizon Europe programme for Australian companies and organizations will be in force in 2027 and the benefits for Australian researchers include: 🔶 Taking part in EU Horizon Europe projects and funding 🔶 Joining and leading EU collaborative research teams 🔶 Working alongside partner companies and organizations across Europe 🔶 Australia will be associated to Pillar II of Horizon Europe, which addresses societal challenges in the digital, industry and space; climate, energy and mobility; and food, bioeconomy and agriculture fields. 🔶 From January 2027, Australian entities will transition from third-country rules - where they typically had to self-fund or rely on narrow exceptions for funding - to being treated as 'eligible entities' from an associated country. This will grant them direct, routine access to EU funding under Pillar II on equal terms with EU Member States, such as allowing them to lead project consortia. What is the EU Horizon Europe Programme? The EU Horizon Europe Programme is the EU's flagship research and innovation fund amounting to 93.5 billion euros. The Horizon Europe Programme tackles climate change, helps to achieve the UN’s Sustainable Development Goals and boosts competitiveness and growth by tackling fields such as clean technologies and digital transformation, by working with its partners towards innovating for a better future.

Top 10 Best Airports in Europe in 2026 - Portugal Business News Travel & Tourism News Europe - Here are the Top 10 Best Airports in Europe in 2026, according to a report by AirHelp: The AirHelp Airports score is updated every year with real flight data, passenger feedback, and claims expertise. Top 10 Best Airports in Europe in 2026: 1 - Bodø Airport - Norway Bodø Airport in Norway ranks No. 1 Best Airport in Europe in 2026 according to a report by AirHelp. 2 - Billund Airport - Denmark Billund Airport in Denmark ranks 2nd Best Airport in Europe in 2026 according to a report by AirHelp. 3 - Bilbao Airport - Spain Bilbao Airport in Spain ranks 3rd Best Airport in Europe in 2026 according to a report by AirHelp. 4 - Bergen Flesland Airport - Norway Bergen Flesland Airport in Norway ranks 4th Best Airport in Europe in 2026 according to a report by AirHelp. 5 - Istanbul Havalimani Airport - Türkiye Istanbul Havalimani Airport in Türkiye ranks 5th Best Airport in Europe in 2026 according to a report by AirHelp. 6 - Reykjavik Keflavik Airport - Iceland Reykjavik Keflavik Airport in Iceland ranks 6th Best Airport in Europe in 2026 according to a report by AirHelp. 7 - Oslo Gardermoen Airport - Norway Oslo Gardermoen Airport in Norway ranks 7th Best Airport in Europe in 2026 according to a report by AirHelp. 8 - Seville Airport - Spain Seville Airport in Spain ranks 8th Best Airport in Europe in 2026 according to a report by AirHelp. 9 - Cork Airport - Ireland Cork Airport in Ireland ranks 9th Best Airport in Europe in 2026 according to a report by AirHelp. 10 - Gdańsk Lech Wałęsa Airport - Poland Gdańsk Lech Wałęsa Airport in Poland ranks 10th Best Airport in Europe in 2026 according to a report by AirHelp.

What are the strongest brands in Portugal? - Portugal Business News Brands News Europe - Here is the ranking of the strongest brands in Portugal in 2026, according to the report Brand Strength & Energy by Onstrategy: The ranking of the strongest brands in Portugal, Brand Strength & Energy, was developed in compliance with ISO20671 (strategy and strength assessment) and ISO10668 certification (financial evaluation), consolidating information regarding the dimensions of Relationship, Reputation, Management Experience and Results. Top 10 Strongest Brands in Portugal: 1 - Google Google ranks No. 1 in the ranking of the strongest brands in Portugal by Onstrategy. 2 - IKEA IKEA ranks 2nd in the ranking of the strongest brands in Portugal by Onstrategy. 3 - McDonald´s McDonald´s ranks 3rd in the ranking of the strongest brands in Portugal by Onstrategy. 4 - Nestlé Nestlé ranks 4th in the ranking of the strongest brands in Portugal by Onstrategy. 5 - LEGO LEGO ranks 5th in the ranking of the strongest brands in Portugal by Onstrategy. 6 - VISTA ALEGRE VISTA ALEGRE ranks 6th in the ranking of the strongest brands in Portugal by Onstrategy. 7 - Microsoft Microsoft ranks 7th in the ranking of the strongest brands in Portugal by Onstrategy. 8 - CHAT GPT CHAT GPT ranks 8th in the ranking of the strongest brands in Portugal by Onstrategy. 9 - Cristiano Ronaldo - CR7 Cristiano Ronaldo CR7 ranks 9th in the ranking of the strongest brands in Portugal by Onstrategy. 10 - CERELAC CERELAC ranks 10th in the ranking of the strongest brands in Portugal by Onstrategy.

Ronaldo stars in Nike's new football campaign - Portugal Business News Celebrities & Fashion News - Cristiano Ronaldo stars in Nike's new football campaign that includes Kim Kardashian for the 2026 World Cup in the Rip The Scipt video campaign. See the video here: Nike's new football campaign with Cristiano Ronaldo, “Rip the Script”, aims to encourage players and fans to abandon rigid approaches to football, promoting a more creative, instinctive and spontaneous style. The Nike Football campaign is described as an evolving narrative universe, with interconnected stories and cultural moments associated with football throughout the World Cup season. While the Nike Football campaign's main film takes place in a Hollywood film studio, Portuguese footballer Cristiano Ronaldo is the star on the world-wide screen. Video of Nike's football campaign with Cristiano Ronaldo and Kim Kardashian:

Prada dresses NASA astronauts in Italian designer fashion - Portugal Business News Luxury Fashion Brands News - Prada dresses NASA astronauts in Italian designer fashion and goes to the moon! ¨The Devil wears Prada¨ according to the movie blockbuster, and now NASA astronauts will wear Prada too... Here is the description of the Prada clothing to be worn by Nasa astronauts and how Prada´s luxury fashion house bet on innovation for sustainability: Prada unveiled its new devilishly futuristic look with luxury fashion for astronauts. Prada bodywear is the new It look to go to the moon, according to a Reuters report. The new Prada bodysuits for Nasa astronauts was unveiled on June 6th and other luxury fashion brands are eyeing how Italian fashion brand Prada is flying rocket high this year. What is the Prada clothing to be worn by Nasa astronauts? The Prada clothing to be worn by Nasa astronauts was developed in partnership with US company Axiom Space, to develop the new astronaut clothing with ventilation tubes integrated into the fabric. The Prada bodywear is designed to be worn under a lunar suit. The liquid-cooled and ventilated garment, called LCVG, was designed “to be worn by astronauts inside the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit, enhancing astronaut safety and performance during spacewalks,” stated an Axiom representative. Prada clothing for astronauts view from the back - Portugal Business News How Prada´s luxury fashion house bet on innovation for sustainability: Prada´s innovative spacesuit is a new achievement born from the unique combination of Axiom Space’s pioneering experience and Prada’s know-how in design, modeling and advanced materials: “By bringing together the best of aerospace engineering, as well as luxury savoir-faire and advanced product development, we have developed a garment that neither company could have created independently, and it is precisely this type of cross-sector thinking that will define the next era of human spaceflight ,” explained Jonathan Cirtain, CEO and president of Axiom Space. Prada dresses humanity for the future of space travel: Prada´s new spacesuit was launched ¨ahead of humanity’s return to the lunar surface,” according to Lorenzo Bertelli, Chief Marketing Officer and Head of Sustainability for Italian fashion house Prada. While Italy fashion house Prada is exploring new frontiers, it is to be expected that they will be trailblazers for the luxury fashion industry as a whole.

Dolce&Gabbana branded resorts take over Europe - Portugal Business News Luxury Brands News - Dolce&Gabbana branded resorts take over Europe, according to a report by Branded Living. Here are some images of the new branded Dolce&Gabbana resorts: This summer, try the branded Dolce&Gabbana resorts in some of the world’s most beautiful beach destinations that are decorated with colorful, fun and unapologetically Italian lifestyle D&G pieces. With DG Resort 2026, iconic luxury fashion brand Dolce&Gabbana has taken over six of Europe’s best beach destinations with branded resorts in Sardinia, Ibiza, Forte dei Marmi, Portofino, Marbella, and Saint-Tropez. Here are pictures of Dolce&Gabbana branded resorts including Hotel Cala di Volpe in Sardinia, Clap House in Ibiza, Twiga in Italy, Le Carillon in Italy, La Cabane in Spain, Casa Amor in France, San Domenico Palace in Italy, and Gurney's Montauk Resort in New York: Here are some images of the new branded Dolce&Gabbana resorts:

Newsweek Ranking of the Top 10 Greenest Companies in Europe - Portugal Business News Green News Europe - Here is the Newsweek Ranking of the Top 10 Greenest Companies in Europe in 2026 in its report World's Greenest Companies 2026: Newsweek has partnered with Plant-A Insights and GIST Impact to spotlight companies that are mitigating their climate impact. While Accenture Ireland is the Greenest company in Europe, a number of Spanish companies are working on their environmental impact and rank high as the Greenest Companies in Europe in 2026. Here are the companies in Europe that are taking meaningful steps to reduce their environmental impact to help create a more sustainable future: Newsweek Ranking of the Top 10 Greenest Companies in Europe in 2026: 1 - Accenture - Ireland Accenture Ireland ranks No. 1 in the ranking of the Top 10 Greenest Companies in Europe and also ranks 2nd globally. 2 - Alantra - Spain Alantra in Spain ranks 2nd in the ranking of the Top 10 Greenest Companies in Europe and also ranks 5th globally. 3 - ALK - Denmark ALK in Denmark ranks 3rd in the ranking of the Top 10 Greenest Companies in Europe and also ranks 6th globally. 4 - Almirall - Spain Almirall in Spain ranks 4th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 7th globally. 5 - Altia Consultores - Spain Altia Consultores in Spain ranks 5th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 10th globally. 6 - Amadeus - Spain Amadeus in Spain ranks 6th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 11th globally. 7 - Anima Holding - Italy Anima Holding in Italy ranks 7th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 13th globally. 8 - Assicurazioni Generali - Italy Assicurazioni Generali in Italy ranks 8th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 19th globally. 9 - AstraZeneca - United Kingdom AstraZeneca in the United Kingdom ranks 9th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 21st globally. 10 - Atos - France Atos in France ranks 10th in the ranking of the Top 10 Greenest Companies in Europe and also ranks 22nd globally.