Top 10 Most Valuable brands in Portugal in 2025

Top 10 Most Valuable brands in Portugal in 2025 - Portugal Business News

Brands News Europe – Here is the ranking of the Top 10 Most Valuable brands in Portugal in 2025 with the value of each brand in Euros, as well as the ranking of industries in Portugal that have the highest brand value in 2025, according to Brand Finance:

1 - Top 10 Most Valuable brands in Portugal in 2025:

1 – Caixa Geral de Depositos – Banking sector

Caixa Geral de Depositos ranks No. 1 most valuable brand in Portugal in 2025 with a brand value of 2,407 million euros in 2025.

Portugal’s new top brand is Caixa Geral de Depositos as it surges in value to € 2.4 billion. Brand Finance research found that Caixa Geral de Depositos has earned extremely high brand perceptions, with customers rating it 9.1/10 for familiarity, 9.7/10 for credibility, and 9.0/10 for appeal.

2 – EDP – Utilities sector

EDP ranks 2nd most valuable brand in Portugal in 2025 with a brand value of 2,165 million euros in 2025.

3 – Millennium BCP – Banking sector

Millennium BCP ranks 3rd most valuable brand in Portugal in 2025 with a brand value of 1,372 million euros in 2025.

4 – Galp Energia – Energy sector

Galp Energia ranks 4th most valuable brand in Portugal in 2025 with a brand value of 1,351 million euros in 2025.

5 – MEO – Telecommunications sector

MEO ranks 5th most valuable brand in Portugal in 2025 with a brand value of 1,240 million euros in 2025.

6 – Pingo Doce – Retail sector

Pingo Doce ranks 6th most valuable brand in Portugal in 2025 with a brand value of 1,223 million euros in 2025.

7 – Continente – Retail sector

Continente ranks 7th most valuable brand in Portugal in 2025 with a brand value of 1,003 million euros in 2025.

8 – Fidelidade – Insurance sector

Fidelidade ranks 8th most valuable brand in Portugal in 2025 with a brand value of 898 million euros in 2025.

9 – NOS – Telecommunications sector

NOS ranks 9th most valuable brand in Portugal in 2025 with a brand value of 510 million euros in 2025.

10 – Banco BPI – Banking sector

Banco BPI ranks 10th most valuable brand in Portugal in 2025 with a brand value of 467 million euros in 2025.

2 - Which industries in Portugal have the highest brand value in 2025?

1 – The Banking sector

The Banking sector ranks No. 1 industry in Portugal with the highest brand value with a share of 28.2%.

2 – The Retail sector

The Retail sector ranks 2nd industry in Portugal with the highest brand value with a share of 17.3%