Top 10 most valuable cosmetics brands in the world in 2025
- Portugal Business News
- May 3
- 2 min read
Updated: 5 days ago
Luxury Brands News EU – Here are the Top 10 most valuable cosmetics brands in the world in 2025, according to Brand Finance:
The brand value of the 50 most valuable cosmetics brands globally hit a record combined brand value of $160 billion in 2025.
The EU is overtaking the US as the leading contributor to the brand value of cosmetics globally since France now accounts for nearly 47% of the ranking’s total. It’s also the fastest-growing region, powered by Chanel becoming the No. 1 most valuable cosmetics brand in the world in 2025.
Top 10 most valuable cosmetics brands in the world in 2025:
1 – Chanel
Chanel is the No. 1 most valuable cosmetics brand in the world in 2025 with a brand value of 27.3 billion dollars.
Chanel becomes the world’s most valuable cosmetics brand in 2025 amid a surge in the luxury market segment.
In 2025, French luxury clothing brands continue to dominate the Top 10 most valuable French brands, with Chanel surpassing Louis Vuitton and becoming for the first time the most valuable French brand in 2025.
2 – L’Oréal
L’Oréal is the 2nd most valuable cosmetics brand in the world in 2025 with a brand value of 15.6 billion dollars.
3 – Gillette
Gillette is the 3rd most valuable cosmetics brand in the world in 2025 with a brand value of 9.1 billion dollars.
Gillette is also ranked as the strongest cosmetics brand globally with AAA+ rating.
4 – Nivea
Nivea is the 4th most valuable cosmetics brand in the world in 2025 with a brand value of 7.8 billion dollars.
5 - Guerlain
Guerlain is the 5th most valuable cosmetics brand in the world in 2025 with a brand value of 7.7 billion dollars.
Guerlain leads in brand value growth, rising 23% for 2025.
6 – Lancôme
Lancôme is the 6th most valuable cosmetics brand in the world in 2025 with a brand value of 6.2 billion dollars.
7 – Dove
Dove is the 7th most valuable cosmetics brand in the world in 2025 with a brand value of 5.9 billion dollars.
8 – Garnier
Garnier is the 8th most valuable cosmetics brand in the world in 2025 with a brand value of 5.3 billion dollars.
9 – Estée Lauder
Estée Lauder is the 9th most valuable cosmetics brand in the world in 2025 with a brand value of 5.2 billion dollars.
10 – PANTENE
PANTENE is the 10th most valuable cosmetics brand in the world in 2025 with a brand value of 5.2 billion dollars.
