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By the CEO & Founder of Hiire / Senior Career Advisor - Gonçalo Sequeira How to Build a strong Employer Brand to Attract and Retain Top Talent - by the CEO & Founder of Hiire - Gonçalo Sequeira The last few years have been a whirlwind for businesses. The pandemic forced a rapid shift to remote work, and hiring practices have been completely revamped. Here's the reality: the way we work has fundamentally changed. A strong employer brand is no longer a "nice to have" – it's essential for attracting and retaining top talent. But how do you build an employer brand that resonates with today's workforce, where flexibility and well-being are paramount? Here are some key strategies: Prioritize Employee Well-Being: Safety First, Flexibility Always The pandemic highlighted the importance of employee well-being. Don't just assume you know what's best for your team. Conduct regular anonymous surveys to understand their preferences for remote work, hybrid work models, and safety concerns. My Example: Mercedes-Benz.io's Story At Mercedes-Benz.io, we prioritized safety and flexibility. By listening to our employees, we opted for a home-office model with the option to use the office when needed. This decision not only improved employee satisfaction but also boosted our employer brand. We openly share this approach with potential candidates, demonstrating that we put people first. Data-Driven Decisions: Measure and Refine Internal surveys are great, but go beyond them. Utilize social media listening tools and employer review platforms like Glassdoor, Teamlyzer, and Kununu (depending on your location) to track your employer brand reputation. Don't shy away from negative feedback! Analyze the reviews, take action where possible, and respond to concerns in a professional and empathetic way. Remember, this impacts both potential and current employees, as both can see and contribute to these reviews. Adapt and Improve Your Recruiting Process: Remote hiring is the new normal. Focus on building trust and rapport with candidates. This means providing timely feedback, answering questions thoroughly, and painting a realistic picture of the job and company culture. Honesty and transparency are key, especially in competitive sectors like tech. If your competitors are offering a superior candidate experience, you'll lose out on top talent. Performance Reviews in a Remote World: The traditional performance review system needs a revamp to reflect the realities of a remote workplace. Goals and KPIs should be established at the beginning of the review period, not at the end. Be flexible and adapt them as circumstances change. Remember, happy employees are your best brand ambassadors. When interviewers feel valued and have clear expectations, they'll be more enthusiastic about promoting the company to potential hires. Investing in employee advocacy: Empower your employees to become brand advocates. Share their positive experiences on social media platforms like LinkedIn. Provide them with company-branded content they can share, allowing them to authentically showcase the company culture and work environment. Employee Experience Matters Most: Building a strong employer brand starts with your existing employees. When you invest in their well-being, growth, and development, they become your most powerful brand champions. A positive employee experience translates into positive employer reviews, attracting new talent who share your values. Building a good Employer Brand is a Continuous Process: Remember, employer branding is an ongoing effort. There are a lot of other ways to improve your Employer Branding but your BRAND starts with YOUR EMPLOYEES not with your CANDIDATES. Look internally first, get that better, and then you can look to your competitors and focus on external factors with more attention. If you want to know more about employer branding and how you can improve it in your company, visit our website or get in touch with me! Author:  CEO & Founder of Hiire / Senior Career Advisor - Gonçalo Sequeira #portugalnews #newsportugal #HRnewsportugal #howtobuildastrongemployerbrandtoattractandretaintoptalent #howtoattractandretaintoptalent #Hiire #GonçaloSequeira #strategiestoretainemployees

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What is the best performing social media to boost brands in 2025? - Portugal Business News Marketing News - A new study by Ad Age reveals that executives that left X to post on LinkedIn have increased their followers by 39% and concludes that LinkedIn is the best performing social media to boost brands in 2025.   The number of executives posting on LinkedIn increased by 23% in 2024 compared to 2023, since this became their preferred social media after dumping X. The Ad Age study reveals that these executives have noted that their post engagement rate on LinkedIn is four times higher and that they have increased their number of followers by 39%.   Senior executives are now actively using LinkedIn to post short videos, live broadcasts, surveys and articles that promote brands and opinions.   As an example, the study highlights the President and COO of Blackstone, Jon Gray, who left X to become one of the most active users on LinkedIn. Jon Gray started posting videos of the places he visited, his hobbies, his family events as well as his public appearances. Jon Gray has already reached over 200,000 followers, and has obtained the LinkedIn Top Voice badge, that is an achievement given to LinkedIn influencers.     LinkedIn is consulted daily by 134 million users and positions itself as a reputable and credible platform for brands, leaders and content creators who are building their digital presence. LinkedIn’s trustworthiness is consolidated by building a network of professional users, by focusing on the dissemination of news and by prioritizing business connections.   Since 2024, LinkedIn started focusing on video shorts and it is now the fastest-growing format on the platform, registering a 34% increase compared to 2023.     LinkedIn, that started as a platform for job seekers, soon became a reliable source of business information, and the recent changes in the social media environment have led LinkedIn to become the best social platform to boost brands in 2025.

What is the next Netflix production by Elísabet Benavent featuring Portuguese brand Favorite People? - Portugal Business News Fashion brands news Europe - What is the next Netflix production by Elísabet Benavent featuring Portuguese fashion brand Favorite People?   The next Netflix production by Spanish writer Elísabet Benavent will be inspired by the book “Toda la Verdad de Mis Mentiras”, meaning “All the Truth of My Lies”.  Elísabet Benavent is best know for the movie adaptations of her books, namely “Valeria” (2020), “Sounds Like Love” (2021) and “A Perfect Story” (2023).   The characters in the next Netflix series based on the book “All the Truth of My Lies” by Elísabet Benavent will wear pieces of Portuguese fashion brand Favorite People, namely the WOW spring-summer collection, that revives the 1990s.   The stylist who chose the Portuguese fashion brand also worked on “A Perfect Story”, and the wardrobe received a lot of media attention. The special pieces that will make up the main character’s wardrobe, the fun and colorful dungarees from the WOW collection by the brand Favorite People, are also expected to attract media attention.     Portuguese fashion brand Favorite People was created in 2022 by sisters Rita and Madalena Rugeroni who immediately targeted the international market, starting with the Spanish market where the Netflix stylist fell in love with the dungarees, for they are the coolest overalls in the world, ethically made in Portugal, with a kick-ass and irreverent attitude and a great sense of humor.   The international expansion of Portuguese fashion brand Favorite People has been remarkable, since the brand is currently sold in more than 20 countries. In 2024, the fashion brand registered a 228% increase in sales, reaching 1.2 million euros.   The next Netflix production “All the Truth of My Lies” is a story about a group of friends that organizes a motorhome road trip to celebrate a bachelorette party. However, throughout the journey, it will be seen that not everything is what it seems, and many lies will be revealed. Moreover, the secret of Portuguese coolest fashion brand is about to be revealed by Netflix.

Top 5 countries that search the most for luxury handbag brands - Portugal Business News Portugal luxury brands news – What are the Top 5 countries that search the most for luxury handbag brands? 1 – Luxembourg Citizens of Luxembourg are the most avid shoppers of luxury handbag brands according to a new study by Watch Pilot that analyzed Google search data. Luxembourg tops the list of countries that search the most for designer handbags, with over 75,500 searches per 100,000 people and a total of almost 495,000 searches. The favorite luxury handbag brand of shoppers from Luxembourg is Louis Vuitton, that led to over 117,000 searches. This is more than double the number of searches for Massimo Dutti, which is second favorite luxury handbag brand in Luxembourg with 52,600 Google searches. 2 – France The favorite luxury handbag brand of French shoppers is Louis Vuitton, that led to over 66,658 searches per 100,000 people and a total of 43.1 million searches. 3 – Australia The favorite luxury handbag brand of Australians is Louis Vuitton, that led to over 65,530 searches per 100,000 people and a total of 17.3 million searches. 4 – Switzerland The favorite luxury handbag brand of the Swiss is Louis Vuitton that led to 1.2 million Google searches. 5 – Portugal Portugal is ranked 5th country in the world that searches the most for luxury handbag brands. The favorite luxury handbag brand of the Portuguese is Massimo Dutti that led to 2.5 million Google searches. #portugalnews #newsportugal #portugalluxurybrandsnews #portugalfashionnews #t opcountriesthatsearchthemostforluxuryhandbagbrands #maincountriesthat shopforluxuryhandbags #favoriteluxuryhandbagbrandoftheportuguese #LouisVuitton # MassimoDutti

Travel & buy luxury brands in Europe - Portugal Business News Portugal travel & luxury brands news – The global luxury market is set to reach € 1.5 trillion in 2023, that is a 9% growth compared to 2022, since more and more consumers mix travel and shopping for luxury brands. According to a joint report by Altagamma, the Italian luxury goods manufacturers’ association, and Bain & Company, travel and spending on luxury brands have registered a 12% growth with a € 160 billion increment in spending across luxury categories. While tourism in Europe is back to pre-pandemic levels, shopping for luxury brands is reaching new highs with the luxury goods market generating growth for nearly 70% of brands in 2023. What are the luxury brands categories that registered the highest growth? Personal luxury goods have registered a steady growth and are projected to reach € 362 billion globally by end of 2023, that is around 4% higher than in 2022. Luxury brands categories that registered the highest growth are jewelry that is fueled by an investment mindset, beauty and make-up that is driven by the emerging lipstick trend, as well as fragrances, followed by watches that continue to thrive while the trend is towards popular brands. What are the sales channels registering the highest growth for luxury brands? The sales channel registering the highest growth for luxury brands is the monobrand store, for both physical and digital sales, while multi-brand stores are registering a sharp slowdown. Online monobrand channels are expected to account for two-thirds of the entire luxury brands market by 2030. Who are the main consumers of luxury brands? While Gen X and Y represent the bulk of luxury purchases for the foreseeable future, Gen Z will account for around 30% of luxury brands purchases by 2030, while millennials will account for around 55%. Chinese customers will account for nearly 40% of the personal luxury goods market, while Europeans and Americans together will represent 40% of sales. #portugalnews #newsportugal #luxurybrandsportugal #travelnewsportugal #travelandbuyluxurybrandsineurope #Altagamma #BainandCompany #shoppingforluxurybrandsineurope #w hataretheluxurybrandscategoriesthatregisteredthehighestgrowth #w hatarethesaleschannelsregisteringthehighestgrowthforluxurybrands #w hoarethemainconsumersofluxurybrands

Top 10 brands listed on Euronext Lisbon - Portugal Business News Portugal brands & investment news – What are the Top 10 Portuguese companies with the best brand reputation listed on the PSI-20 on Euronext Lisbon?   These are the companies with the best brand reputation on the Portuguese Stock Index PSI-20 that includes the largest companies with more than 1 billion euros in market capitalization listed on the Portuguese Stock Exchange Euronext Lisbon, according to consultancy firm OnStrategy:     Top 10 Portuguese brands listed on Euronext Lisbon: No 1: NOS    NOS is ranked 1st company with the best brand reputation listed on Euronext Lisbon with a score of 77.1%.     No 2: EDP Renováveis EDP Renováveis is ranked 2nd company with the best brand reputation listed on Euronext Lisbon with a score of 74.5%.     No 3: EDP EDP is ranked 3rd company with the best brand reputation listed on Euronext Lisbon with a score of 74%.     No 4: CTT CTT is ranked 4th company with the best brand reputation listed on Euronext Lisbon with a score of 73.6%.     No 5: Galp Energia Galp Energia is ranked 5th company with the best brand reputation listed on Euronext Lisbon with a score of 73.3%.     No 6: The Navigator Company The Navigator Company is ranked 6th company with the best brand reputation listed on Euronext Lisbon with a score of 73.1%.     No 7: Corticeira Amorim Corticeira Amorim is ranked 7th company with the best brand reputation listed on Euronext Lisbon with a score of 73%.     No 8: Sonae Sonae is ranked 8th company with the best brand reputation listed on Euronext Lisbon with a score of 72.9%.     No 9: Jerónimo Martins Jerónimo Martins is ranked 9th company with the best brand reputation listed on Euronext Lisbon with a score of 72%.     No 10: REN REN is ranked 10th company with the best brand reputation listed on Euronext Lisbon with a score of 67.8%. #portugalnews #newsportugal #financialnewsportugal #newsstockexchangeportugal #listedportuguesecompanieswiththebestbrandreputation #bestcompaniesonPSI20 #bestcompaniesoneuronextlisbon #brandsnewsportugal #bestportuguesebrands #t op10portuguesebrandslistedonEuronextLisbon

Portuguese company gets exclusivity for Chinese car brands - Portugal Business News Portugal investment news - Portuguese company Salvador Caetano just obtained the exclusivity for Chinese car brands M-Hero, Voyah, and Dongfeng for Portugal and Spain.   The Salvador Caetano group has signed an exclusive distribution agreement with Dongfeng Motor Corporation, that is one the largest automotive groups in China. The new brands will be launched on the Iberian Peninsula in 2024.   Premium car brand M-Hero is an off-road armored military concept EV, while VOYAH is a premium electric vehicle brand providing comfort and elegance, and Dongfeng is a joint venture co-branded with brands such as Honda, Nissan and Peugeot.   Dongfeng Motor Corporation Ltd is the third largest state-owned automotive manufacturer in China, with headquarters in Wuhan. Its subsidiary Dongfeng Motor Group has total assets of 499.3 billion yuan, and it has 127,000 employees.   Portuguese group Salvador Caetano is an international group that is based in the district of Porto and that distributes automotive brands to Europe, South America, and Africa. The group, that operates in the automotive industry since over 75 years, will expand its portfolio and target new markets.   The Salvador Caetano group also has production units that include the Toyota Caetano Portugal factory that produces the Toyota Land Cruiser, as well as the CaetanoBus factory that builds efficient buses with zero emissions. With a fortune valued at 996 million euros, the Salvador Caetano family, that owns of the automotive industry empire, is the 10th richest family in Portugal, according to Forbes.   The Salvador Caetano group is the largest automotive retail operator in Portugal and distributes a number of brands including Audi, BMW, BYD, Chevrolet, Citroën, Dacia, Ducati, Fiat, Ford, Honda, Hyundai, Isuzu, Jeep, Kia, Lexus, Mercedes, Midas, Mini, Nissan, Opel, Peugeot, Renault, Seat, Skoda, Smart, Toyota, and Volkswagen. #portugalnews #newsportugal #investmentnewsportugal #EVnewsportugal #SalvadorCaetanogroup #DongfengMotorCorporation

Designer fashion brands now housed together in Lisbon’s new mega-store - Portugal Business News Portugal news - The world’s top designer fashion brands are now housed together in Lisbon’s new mega department store: Fashion Clinic.   The new Fashion Clinic Flagship Store for Women, that is located on Lisbon’s luxury shopping street, Avenida da Liberdade, was designed by internationally awarded architect Vincent Van Duysen. The 550m2 department store displays the world’s top luxury brands including Gucci, Fendi, Balenciaga, Saint Laurent, Prada, Stella McCartney, Zimmerman, Balmain, Dolce & Gabbana, Emmanuelle Khanh, Ferragamo, Givenchy, Manolo Blahnik, Stella McCartney, and Tom Ford, among many other designer fashion brands.     The spotlight of Lisbon’s new designer fashion store is a unique corner for the Louboutin brand, since Fashion Clinic has obtained exclusivity for Louboutin in Portugal.   Lisbon’s new luxury designer department store not only contains the world’s top designer fashion brands, but also dedicated areas for ready-to-wear, shoes, accessories, jewelry, and perfumes.   The luxury store also displays an exquisite selection of homeware and lifestyle brands like La DoubleJ, Les Ottomans, Richard Ginori and Dyptique.   The Fashion Clinic department store brand belongs to the Amorim Luxury Group, that also owns the Paula and JNCQUOI brands.   #portugalnews #newsportugal #designerbrandsportugal #luxuryshoppingportugal #FashionClinic

Here are the Portuguese fashion brands worn by celebrities Katy Perry wears Marques'Almeida to the 2022 CMA Awards - Portugal Business News Portugal news - Which famous fashion brands are from Portugal? Here are the Portuguese fashion brands worn by celebrities.     Top 10 Portuguese fashion brands worn by celebrities 1 - Alameda Turquesa Bella Hadid wearing Alameda Turquesa sandals - Portugal Business News Alameda Turquesa sandals are worn by celebs such as Cindy Crawford, Emma Roberts, the Lily Collins’ character in Emily in Paris and recently by model Bella Hadid  for the Cannes Festival 2024. While Bella Hadid was spotted in Cannes wearing a Dolce & Gabbana dress from the Spring/Summer 2023 collection on the balcony of her hotel room at Hôtel Martinez, her outfit was complemented with flowery Alameda Turquesa sandals. The sandals from the Clarissa collection, that are still available online, were in the same color as the dress she wore that day, confirming the trend for floral shoes in 2024. 2 – Josefinas Chiara Ferragni wearing Josefinas Louise Pink Dream - Portugal Business News Josefinas footwear and accessories are worn by celebs such as Meghan Markle, Jessica Biel, Rose Leslie known for her roles in Downton Abbey and Game of Thrones, and Chiara Ferragni who is pictured wearing Josefinas Louise Pink Dream shoes . 3 - Marques'Almeida Frankie Bridge wears Marques'Almeida to the "A Ghost Story" Gala Night - Portugal Business News The Marques'Almeida clothing brand is worn by celebs such as Katy Perry who wore the brand for the 2022 CMA Awards and Frankie Bridge who wore the Marques’Almeida fashion brand to the ‘2:22 A Ghost Story’ Gala Night.   4 - Ernest W. Baker Justin Bieber wears black leather pants from Ernest W. Baker - Portugal Business News The Ernest W. Baker clothing brand is worn by celebs such as Justin Bieber and Harry Styles. The Portuguese fashion brand hit the stage of a Grammys edition with Justin Bieber wearing a pair of black leather pants from the collection of Ernest W. Baker designs.   5 – Parfois The Queen of Spain wears the Parfois earrings - Portugal Business News Parfois is worn by celebs such as Letizia, the Queen of Spain, who wears the Parfois earrings and bag. 6 - Hey Harper The Hey Harper accessories brand is worn by model Hailey Bailey who wears the Señorita necklace - Portugal Business News The Hey Harper accessories brand is worn by celebs such as model Hailey Bailey who wears the Señorita necklace. 7 - Latitid The Latitid swimwear brand worn by Camilla Forchhammer Christensen - Portugal Business News The Latitid swimwear brand is worn by celebs such as Camilla Forchhammer Christensen.     8 – Yuccs The King of Spain's favorite shoes are made in Portugal - Portugal Business News While the Yuccs footwear brand is Spanish, it is made in Portugal. Celebs who wear the brand include the King of Spain .     9 – Portuguese filigree brands   Sara Sampaio shows a Portuguese filigree Heart of Viana gold necklace to her audience - Portugal Business News Celebs who wear Portuguese filigree include Sharon Stone, Sara Sampaio, and Portuguese Princess Maria Francisca of Braganza , while Dolce & Gabbana created a sunglass collection with Portuguese filigree. Sara Sampaio shows a Portuguese filigree Heart of Viana (Coração de Viana) gold necklace to her audience, while to the extreme left, singer Joss Stone is also wearing the Heart of Viana filigree necklace. 10  - Miguel Vieira   Princess Maria Francisca de Bragança wears Miguel Vieira - Portugal Business News The Miguel Vieira  clothing brand is worn by celebs such as Portuguese Princess Maria Francisca de Bragança.   #portugalnews #newsportugal #PrincessMariaFranciscadeBragança #whichfamousfashionbrandsarefromportugal #portuguesefashionbrandswornbycelebrities #fashionnewsportugal #fashionbrandsportugal #designerbrandsportugal

The 2nd largest Zara store in the world opens in Lisbon - Portugal Business News Portugal news - The 2nd largest Zara store in the world is opening in Lisbon.   After opening the largest Zara store in Madrid in 2022, measuring 7,700 square meters, Lisbon now ranks 2nd on the fashion brand podium.   The new Zara mega-store in Lisbon has 5,000 square meters divided into four floors in a historical area in Rossio bearing the seal “Shops with History” (“Lojas com Historia”).   The new Zara store in Lisbon is launching the brand’s latest product ranges, including the lingerie collection, the Zara Beauty cosmetics line, the Origins collection, the Athleticz sports equipment collection, the footwear and accessories collection. Lisbon’s new Zara store also displays their fashion collections for Women, Men, and Children as well as Zara Home on four floors showcasing the Inditex brand.   Another novelty in the new Zara department store in Lisbon is the “Zara by Castro” pastry shop where customers can enjoy a coffee and a custard tart in a contemporary setting filled with history and memories. #portugalnews #newsportugal #zaraportugal #largestzarastoreportugal #zarastorelisbon #fashionbrandsportugal

Carolina Herrera opens megastore in Porto - Portugal Business News Portugal news – Fashion brand Carolina Herrera just opened a megastore in Porto, Portugal.   Luxury fashion brand Carolina Herrera is now available at no. 70 Rua das Carmelitas, in a new megastore in Porto's prime high street retail area with five floors and a total area of ​​470 square meters.   Spanish fashion brand Carolina Herrera, that is managed by Spanish company Sociedad Textil Lonia group, used the consultancy services of international real estate company CBRE.   Porto is currently attracting international luxury fashion brands as it is becoming increasingly fashionable, according to Carlos Récio, Senior retail director at CBRE.  He adds that another indicator of high demand in Porto’s prime retail market segment is “that the prime rent for high street retail in Porto has already reached €85/m², which reflects a significant increase in recent years.”      International fashion brands available in Porto’s prime high street retail area include American Vintage, Max Mara, Marques Soares, and Brownie; while luxury fashion brands Hugo Boss, Liu Jo, Pinko, Lacoste and Max & Co have stores in the vicinity at Passeio dos Clérigos.    #portugalnews #luxurybrandsnewsportugal #fashionbrandsportugal #carolinaherreraportugal