Adidas launches a new campaign based on Portuguese football

Adidas launches a new campaign based on Portuguese football - Portugal Business News

Football Investment News - Adidas launches a new campaign based on Portuguese football on Portugal Day, June 10th, with Portuguese footballer Nuno Mendes. Here is the description of the Adidas campaign and the reason why it is launched on Portugal Day:

The Adidas sports brand is launching a new advertising campaign with a Portuguese touch: The Adidas campaign is named "Backyard Legends" and stars Portuguese footballer Nuno Mendes. The new Adidas advert moves closer to local reality, combining football, popular culture and the festive atmosphere that marks summer in Portugal.

The Adidas football campaign will have a multi-channel presence, with a strong focus on out-of-home advertising and on TikTok.

Why is the Adidas campaign launched on Portugal Day?

Portugal Day coincides with the start of the World Cup group stage, a moment of strong symbolic significance for the Adidas brand that chose footballer Nuno Mendes in order to strengthen the connection between the new generation of Portuguese football and the philosophy of the campaign: Legends are created in informal spaces where football begins as a form of play.

The Adidas campaign launched on Portugal Day is Inspired by traditional Portuguese village celebrations, with colorful Portuguese flags and neighborhoods, while highlighting ​​the global campaign´s message: “You Got This.”

Showing the spontaneity of free play, where talent is born in local neighbourhoods, far from the big stages, Portuguese footballers are an inspiration for all sports fans.

Who is Portuguese footballer Nuno Mendes?

Portuguese footballer Nuno Mendes plays as a left-back for Ligue 1 club Paris Saint-Germain and the Portugal national team. He is widely regarded as one of the best left-backs in the world and is delegated by Sporting Portugal (Sporting Clube de Portugal) to be part of the Portuguese national team.