Amazon’s fastest-growing ecommerce markets in Europe

Amazon’s fastest-growing ecommerce markets in Europe - Portugal Business News

Ecommerce News Europe – Here are Amazon’s fastest-growing ecommerce markets in Europe, with projected online sales per market, the time it takes to break-even and the best-selling products, according to a report by AMZ Prep, dated November 12^th, 2025:

Europe is now one of the most exciting marketplaces for you to expand your Amazon sales with a variety of market opportunities for online selling, according to AMZ Prep that is prepping over 100 million items for Amazon annually.  

Here are Amazon’s Top 5 fastest-growing ecommerce markets in Europe:

 

1 – Germany

Germany ranks No. 1 fastest-growing ecommerce market in Europe and is projected to reach $126 billion by 2025, with 88% of Germans making purchases online.

Germany’s most profitable ecommerce categories include electronics, fashion, home goods, and personal care products. Germany is one of Amazon’s most profitable markets outside the US.

When selling on Amazon Germany, you require a minimum of 8 months to break even and earn a profit if your brand and products are new to them.

2 – United Kingdom

The UK ranks 2nd fastest-growing ecommerce market in Europe and is projected to reach $150 billion by 2025, with 88% of Germans making purchases online.

The United Kingdom’s most profitable ecommerce categories include Beauty Products, Eco-Friendly Goods, Health Supplements, and Pet Supplies.

When selling on Amazon UK, you can typically reach profitability within 6 to 10 months. This relatively quick break-even period is one of the eCommerce selling advantages in the UK.

3 – France

France ranks 3rd fastest-growing ecommerce market in Europe and is projected to reach $ 81 billion by 2025, with 65% of French consumers making purchases online.

Paris, Lyon, and Marseille are the popular urban areas for online shopping. 

The most profitable ecommerce categories in France include Fashion, Beauty, Organic Goods, Gourmet Food, Eco-Friendly Items and Electronics.

When selling on Amazon France, you typically need 9 to 14 months to reach profitability. 

4 – Italy

Italy ranks 4th fastest-growing ecommerce market in Europe and is projected to reach $ 50 billion by 2025, with 52% of Italian consumers making purchases online.

The most profitable ecommerce categories in Italy include Fashion, Handmade goods, including jewelry, art, and home décor; Food, including Gourmet items, authentic food, and organic products; Luxury Goods, including Designer goods, high-end electronics, and luxury cosmetics.

Italy’s eCommerce market is growing rapidly compared to other European nations and you require 12–18 months to reach break-even. 

5 – Spain

 

Spain ranks 5th fastest-growing ecommerce market in Europe and is projected to reach $ 60 billion by 2025, with over 70% of Spanish consumers making purchases online.

Nearly nine out of ten people in Spain said they used Amazon to purchase online in 2024. It’s now the time to initiate your European expansion and acquire Spanish consumers!

The most profitable ecommerce categories in Spain include Electronics with products like smartphones, wearables, and smart home devices are in strong demand; Home Improvement with products such as tools, furniture, and décor continue to perform well; Personal Care Products with Beauty and wellness products, including skincare, haircare, and health supplements; Sustainable Goods with Eco-friendly products such as organic foods and reusable household items.

Spain’s eCommerce market is growing rapidly compared to other European nations and you require 10 to 15 months to reach break-even. You can also significantly increase your returns by strategically focusing on high-demand categories like electronics and personal care products.