Which European country has the highest average share of e-commerce sales?

Valerie Charoux
Nov 13, 2025
2 min read

E-Commerce News Europe – Here is the ranking of European countries that have the highest average share of e-commerce sales compared to total business sales, according to a report published by the OECD on November 13th, 2025:

As digital transformation accelerates, measuring digital trade is quickly becoming a trade policy imperative. Overall, digitally ordered trade plays an increasingly significant role in cross-border exchanges, representing nearly half of total digital trade and growing at a similar pace than digitally delivered services, according to the OECD.

Ranking of European countries that have the highest average share of e-commerce sales:

1 – Ireland

Ireland ranks No. 1 European country with the highest average share of e-commerce sales compared to total business sales with a share of 31%.

Ireland also ranks 1^st country worldwide with the highest average share of e-commerce sales.

2 – Czechia

Czechia ranks 2^nd European country with the highest average share of e-commerce sales compared to total business sales with a share of 28%.

Czechia also ranks 2^nd country worldwide with the highest average share of e-commerce sales.

3 – Belgium

Belgium ranks 3^rd European country with the highest average share of e-commerce sales compared to total business sales with a share of 26%.

Belgium also ranks 3rd country worldwide with the highest average share of e-commerce sales.

4 – Denmark

Denmark ranks 4^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 24%.

Denmark also ranks 4th country worldwide with the highest average share of e-commerce sales.

5 – Sweden

Sweden ranks 5^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 22%.

Sweden also ranks 5th country worldwide with the highest average share of e-commerce sales.

6 – Norway

Norway ranks 6^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 21%.

7 – Hungary

Hungary ranks 7^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 20%.

8 – Luxembourg

Luxembourg ranks 8^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 19%.

9 – Slovak Republic

The Slovak Republic ranks 9^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 19%.

10 – United Kingdom

The UK ranks 10^th European country with the highest average share of e-commerce sales compared to total business sales with a share of 19%.