How to increase Brand awareness in Digital Marketing?
- Portugal Business News - Valerie Charoux
- 1 day ago
- 3 min read
Marketing News - Here are the 7 Steps to increase Brand awareness in Digital Marketing, according to a report by Cision published on July 29th, 2026:
With the advent of AI search, brands need to take greater control over their narrative for their digital marketing through a multi-channel brand strategy that provides a holistic approach centered on Branded content.
Here are 7 Steps to increase Brand awareness in Digital Marketing:
1 - Branded Online Newsrooms
The first step to increase Brand awareness in Digital Marketing is to have Branded Online Newsrooms that are branded microsites that seamlessly integrate with your main website design and house all of your content assets for use by journalists. Click here to create your Branded Online Newsroom.
2 - Multichannel News
The second step to increase Brand awareness in Digital Marketing is to have Multichannel News through a branded campaign for news content with rich multimedia assets as the focal point. Click here to publish your news on a European business news platform.
3 - Press Release Distribution
The third step to increase Brand awareness in Digital Marketing is to ensure Press Release Distribution by sharing news content with journalists, bloggers and online media to increase visibility and potential for earned coverage. Click here to buy a Sponsored Article with a do-follow backlink to your site.
4 - Guaranteed Paid Placement
The fourth step to increase Brand awareness in Digital Marketing is to ensure Guaranteed Paid Placement to convert a brand’s news story into sponsored content that matches the look and feel of the publishers’ websites based on the targeted audiences you’re trying to reach. You can tell your story the way you want it to be told and target the industry sector of your choice.
Click here to publish your news content in a specific industry sector. To reach targeted audiences, you can publish your content in one or more industry sectors by choosing from existing categories or by creating a new category - including:
5 - Feature Story Amplification
The fifth step to increase Brand awareness in Digital Marketing is Feature Story Amplification by submitting articles and content directly to editors, with backlinks to secure earned coverage, and articles appearing natively within publisher feeds rather than as sponsored content. Published articles create credible, indexable content that can improve your brand visibility in traditional search results and increase the likelihood that your brand appears in AI generated responses. Click here to publish articles that appear natively within publisher feeds.
6 - Social Media Boost
The sixth step to increase Brand awareness in Digital Marketing is by spreading your content to trustworthy business related social media, especially on LinkedIn and on LinkedIn Newsletters. This will allow your audience to quickly and easily share your news, with the option to highlight key messaging in pre-crafted posts optimized for each social network. Click here to publish content that is shared on LinkedIn and Online Newsletters.
7 - Â Interviews with multiple targeted online media platforms
The seventh step to increase Brand awareness in Digital Marketing is through Interviews where a spokesperson, influencer or expert conducts interviews with multiple targeted online media platforms, that can include TV and online platforms with both written and video content. Interviews build a strong presence on online media platforms for further coverage that allows your brand to shape its narrative in real time. Click here to Publish a Sponsored Post + a Promotional Video in an online News media platform.
