Top 10 European countries that spend the most on Digital Advertising

Top 10 European countries that spend the most on Digital Advertising - Portugal Business News

Advertising News Europe - Here are the Top 10 European countries that spend the most on online Digital Advertising and the ranking of platforms with the largest share of online advertising, according to the IAB Europe's AdEx Benchmark Report:

Here are the Top 10 European countries that spend the most on online Digital Advertising:

1 - United Kingdom

The UK ranks No. 1 country in Europe that spends the most on online Digital Advertising with an Advertising market worth 46,933 million euros in 2025.

2 - Germany

Germany ranks 2nd country in Europe that spends the most on online Digital Advertising with an Advertising market worth 21,583 million euros in 2025.

3 - France

France ranks 3rd country in Europe that spends the most on online Digital Advertising with an Advertising market worth 12,701 million euros in 2025.

4 - Spain

Spain ranks 4th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 6,703 million euros in 2025.

5 - Italy

Italy ranks 5th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 6,031 million euros in 2025.

6 - Turkey - Türkiye

Turkey - Türkiye ranks 6th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 4,765 million euros in 2025.  

Türkiye is the No. 1 fastest growing Advertising market in Europe with a growth of 37% between 2024 and 2025.

7 - Netherlands

The Netherlands ranks 7th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 4,761 million euros in 2025.

8 - Switzerland

Switzerland ranks 8th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 4,271 million euros in 2025.

9 - Sweden

Sweden ranks 9th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 3,772 million euros in 2025.

10 - Austria

Austria ranks 10th country in Europe that spends the most on online Digital Advertising with an Advertising market worth 3,198 million euros in 2025.

Here is the ranking of platforms with the largest share of online advertising in Europe:

1 - Search platforms

Search platforms rank No. 1 in the ranking of platforms with the largest share of online advertising in Europe, with a share of 35.2% in 2025.

2 - Social Media platforms

Social Media platforms rank 2nd in the ranking of platforms with the largest share of online advertising in Europe, with a share of 27.1% in 2025.

3 - Display Advertising including Video and Audio formats

Display Advertising, including Video and Audio formats, ranks 3rd in the ranking of platforms with the largest share of online advertising in Europe, with a share of 21.9% in 2025.

4 - Retail Media platforms

Retail Media platforms rank 4th in the ranking of platforms with the largest share of online advertising in Europe, with a share of 10.2% in 2025.

5 - Classifieds and Directories

Classifieds and Directories rank 5th in the ranking of platforms with the largest share of online advertising in Europe, with a share of 5.6% in 2025.