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What is the Advertising Revenue Forecast for LinkedIn?

What is the Advertising Revenue Forecast for LinkedIn?
What is the Advertising Revenue Forecast for LinkedIn? - Portugal Business News

 

Marketing News – Here is the Advertising Revenue Forecast for LinkedIn in 2025 – 2027 and the share of AI advertising compared to other social media platforms, according to the WARC report published in October 2025.

 

 

1 - What is the Advertising Revenue Forecast for LinkedIn in 2025 – 2027?

 


1 - LinkedIn advertising revenue is forecast to reach USD 8.2 billion in 2025, that is a +18.3% growth

 

2 - LinkedIn advertising revenue is forecast to reach USD 11.3 billion by 2027, that is a +16.2% growth

 

 

2 – What is the share of AI advertising on LinkedIn compared to other social media platforms?

 


The share of AI advertising on LinkedIn by Gen AI companies reaches 12% of digital budgets, compared to an all-category average of 3%.

 

Ad investment in the Microsoft-owned network LinkedIn has steadily increased, most recently fueled by gains from the emerging GenAI category.

 

LinkedIn’s advertising business is bigger than that of other mid-size social platforms, including Snapchat with advertising revenue of USD 6.0 billion, Pinterest with advertising revenue of USD 4.2 billion, and high-growth platform Reddit with advertising revenue of  USD 2.2 billion.

 

 

3 – Is it worth advertising on LinkedIn?

 


It especially worth advertising on LinkedIn for Business-to-business creators, since they have recorded substantial growth in recent years.

 

 

4 – What are the main sectors advertising on LinkedIn?

 

The main sectors advertising on LinkedIn are as follows:

 

1 – Business sector

2 - Industrial sector

3 – Technology sector

4 – Electronics sector

5 - Government sector

6 – The non-profit sector

 

 

5 – What are LinkedIn’s main markets for digital advertising including AI?

 


LinkedIn’s main markets for digital advertising, including generative AI products are as follows:

 

1 – The US with a share of 3.2% of digital & Gen-AI advertising budgets

2 - The UK with a share of 2.4% of digital & Gen-AI advertising budgets

3 - France with a share of 1.8% of digital & Gen-AI advertising budgets

4 - Canada with a share of 1.8% of digital & Gen-AI advertising budgets

5 - Germany with a share of 1.1% of digital & Gen-AI advertising budgets

 

 

 

 

 

 


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