Imvizar secures €800,000 for AR platform for 4 countries including Portugal
- Valerie Charoux
- Mar 3, 2023
- 1 min read
Imvizar has secured €800,000 for its Augmented Reality platform for 4 countries including Portugal, Ireland, the US, and Australia. Among the seed investors are Gareth Lambe, the former head of Meta in Ireland. The company is currently developing visitor attractions and cities in Ireland, the UK and Portugal.
In Portugal, Imvizar is already generating revenue from its attraction in Aveiro, the Venice of Central Portugal. The app leads visitors to a branded AR attraction that appeals to the under 35s. For Aveiro, an immersive experience celebrates the life of Eça de Queiroz, one of Portugal's most famous writers and the role his grandfather, Joaquim Jose de Queiroz, played in the revolution of 1828.
According to Business Plus, Imvizar has secured seed investment for developing immersive experiences for tourism and entertainment with the aim of collaborating with tourist attractions, artists, influencers and universities. Irish company Imvizar had already raised €550,000 from angel investors in December 2022.
Imvizar's immersive AR experiences, that blend tech and storytelling, are revolutionizing the way tourists engage with the history and culture of a destination.
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