Linkedln emerges as the most valuable social media platform for journalists

Linkedln emerges as the most valuable social platform for journalists - Portugal Business News

Marketing News - Linkedln emerges as the most valuable social media platform for journalists in 2026, according to a report by Cision on the State of the Media.

What is the best social media platform for news articles in 2026?

The best social media platform for news articles in 2026 is LinkedIn according to a study by Cision.

LinkedIn stands out as the most widely used social media platform for business news according to 62% of respondents in a study of Media in 2026. According to 33% of journalists, LinkedIn is the single most valuable platform for their work.

For PR professionals looking to research journalists, understand their interests, or engage with their content, LinkedIn has become an essential channel.

An overwhelming majority of journalists, namely 66%, rely on PR-provided content including press releases, pitches,

and media kits as their top source for story ideas. This signals a shift in the role of PR from “publicist” to “newsroom

partner.” In short, PR professionals aren’t just pitching stories, they’re providing the assets reporters need most. Journalists then publish and promote their news articles on social media, with LinkedIn as a preferred choice.

LinkedIn is ranked number 1 social media for 33% of journalists across North America, EMEA, and all Asia-Pacific countries, with the exception of China where WeChat is favored by 58% of journalists.