Prada dresses NASA astronauts in Italian designer fashion
- Portugal Business News - Valerie Charoux
- 1 day ago
- 2 min read
Luxury Fashion Brands News - Prada dresses NASA astronauts in Italian designer fashion and goes to the moon! ¨The Devil wears Prada¨ according to the movie blockbuster, and now NASA astronauts will wear Prada too... Here is the description of the Prada clothing to be worn by Nasa astronauts and how Prada´s luxury fashion house bet on innovation for sustainability:
Prada unveiled its new devilishly futuristic look with luxury fashion for astronauts. Prada bodywear is the new It look to go to the moon, according to a Reuters report. The new Prada bodysuits for Nasa astronauts was unveiled on June 6th and other luxury fashion brands are eyeing how Italian fashion brand Prada is flying rocket high this year.
What is the Prada clothing to be worn by Nasa astronauts?
The Prada clothing to be worn by Nasa astronauts was developed in partnership with US company Axiom Space, to develop the new astronaut clothing with ventilation tubes integrated into the fabric. The Prada bodywear is designed to be worn under a lunar suit.
The liquid-cooled and ventilated garment, called LCVG, was designed “to be worn by astronauts inside the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit, enhancing astronaut safety and performance during spacewalks,” stated an Axiom representative.
How Prada´s luxury fashion house bet on innovation for sustainability:
Prada´s innovative spacesuit is a new achievement born from the unique combination of Axiom Space’s pioneering experience and Prada’s know-how in design, modeling and advanced materials:
“By bringing together the best of aerospace engineering, as well as luxury savoir-faire and advanced product development, we have developed a garment that neither company could have created independently, and it is precisely this type of cross-sector thinking that will define the next era of human spaceflight ,” explained Jonathan Cirtain, CEO and president of Axiom Space.
Prada dresses humanity for the future of space travel:
Prada´s new spacesuit was launched ¨ahead of humanity’s return to the lunar surface,” according to Lorenzo Bertelli, Chief Marketing Officer and Head of Sustainability for Italian fashion house Prada.
While Italy fashion house Prada is exploring new frontiers, it is to be expected that they will be trailblazers for the luxury fashion industry as a whole.
