Ranking of countries for Branded Residences in Europe

Valerie Charoux
Aug 2
2 min read

Real Estate News Europe – Here is the ranking of countries for Branded Residences in Europe, according to the Savills report 2025 and the Branded Residences Monitor :

Europe was the third most active region for branded residences in 2024 with more than 140 completed projects, after North America and Asia Pacific.

Branded Residences in Europe account for approximately 18% of Branded Residences globally. Europe has a promising pipeline of Branded Residences over the forecast period until 2031 with an expected growth rate of 180%.

Ranking of countries for Branded Residences in Europe in 2025:

1 – Turkey

Turkey features the largest supply of branded residential developments. Turkey has both the largest number of completed Branded Residences and the largest pipeline of projects.

Istanbul and Bodrum are the hotspots for branded residences in Turkey.

2 – United Kingdom

London is the hotspot for branded residences in the UK.

3 – Spain

Costa del Sol, the Canary Islands, Madrid and Ibiza are the hotspots for branded residences in Spain.

Since the number of Branded Residences in Spain have tripled within four years, it is considered as the new European epicenter for the Branded Residences market.

Currently, Spain has 2,041 branded residences both for residential and touristic use. Málaga, with nearly 61.73% of branded residences is the most popular province.

Spain and Portugal currently have 4,027 branded residence units distributed across 50 projects, including completed properties, those under development, and those planned for completion through 2029. Spain and Portugal lead the branded residences sector in Southern Europe, according to the first report prepared by Branded Residences Monitor.

The market value of branded residences on the Iberian Peninsula exceeds 5.2 billion euros.

4 – Portugal

The Algarve and Lisbon are the hotspots for branded residences in Portugal.

In Portugal, branded residences are divided into residential, touristic, and mixed use, with approximately 1,986 units. Approximately 55.6% of branded real estate projects in Portugal are located in the Algarve region.

Regarding the average value of branded residences under development in Portugal, there is a 12.53% appreciation compared to completed branded residences.

5 – Greece

Athens and the Peloponnese on mainland Greece, as well as Limassol in Cyprus are the hotspots for branded residences in Greece.

6 – Poland

7 – Montenegro

Coastal Montenegro is the hotspot for branded residences in Montenegro.

8 – Italy

Tuscany is the hotspot for branded residences in Italy.

9 - France

The Alps are a hotspot for branded residences in both Italy and France.