Ranking of the best TV Streaming Platforms
- Portugal Business News - Valerie Charoux
- 1 day ago
- 2 min read
Media News – Here is the Ranking of the best TV Streaming platforms by market share and viewership in the United States, according to the The Gauge report published by Nielsen in January 2026.
Streaming viewership captured 47.5% of television viewership in December 2025, to achieve the largest share of TV audience ever reported in Nielsen’s The Gauge™. This compares to Broadcast TV that captured 21.4% of television viewership in December 2025 and Cable TV that captured 20.2% of TV audience in December 2025.
Top 10 TV Streaming platforms by market share in the US:
1 – YouTube
YouTube ranks No.1 Streaming platform by market share and viewership with 12.7% of TV market share in the US.
2 – Netflix
Netflix ranks 2nd Streaming platform by market share and viewership with 9% of TV market share.
Streaming viewership in December 2025 was driven by back-to-back NFL games on Netflix, strategically followed by the highly anticipated release of new Stranger Things episodes.
Netflix viewership was up 10% month-over-month, with increases largely driven by Stranger Things, which generated over 15 billion viewing minutes and was December’s most-watched streaming title.
3 – Various other streaming companies
Various other streaming platforms rank 3rd by market share and viewership with 6.3% of TV market share.
4 – Disney
Disney ranks 4th Streaming platform by market share and viewership with 4.7% of TV market share.
5 – Prime Video
Prime Video ranks 5th Streaming platform by market share and viewership with 4.3% of TV market share.
Streaming viewership in December 2025 was driven by Prime Video’s late NFL game.
Prime Video surged 12% versus in December 2025 and exceeded its previous platform record by 0.3 share points. Prime Video’s increases were driven by four NFL Thursday Night Football games, including a record-setting Christmas Day game, as well as new episodes of its original series Fallout.
6 – ROKU Channel
ROKU Channel ranks 6th Streaming platform by market share and viewership with 3% of TV market share.
In December 2025, free ad-supported streamer ROKU Channel added 0.1 share point from November to secure an all-time monthly high.
7 – Paramount
Paramount ranks 7th Streaming platform by market share and viewership with 2.5% of TV market share.
Led by the 6.2 billion viewing minutes generated by its original series Landman on Paramount+ (December’s No. 2 most-watched streaming title), Paramount Streaming was up 10% versus November to hit a collective 2.5% share of TV (Paramount+ and Pluto).
8 – tubi
Tubi ranks 8th Streaming platform by market share and viewership with 2% of TV market share.
9 – peacock
Peacock ranks 9th Streaming platform by market share and viewership with 1.7% of TV market share.
10 – Warner Bros. Discovery
Warner Bros. Discovery ranks 10th Streaming platform by market share and viewership with 1.4% of TV market share.
