Statista report on European countries that best mitigate seasonality
Travel & Tourism News Europe - Here is the Statista and Booking.com report on European countries that best mitigate the effects of seasonality per mitigation measure, according to the 2026 European Accommodation Barometer survey:
The mix of strategies used by hoteliers to mitigate the effects of seasonality on hotel revenue includes creating off-season demand and differentiated pricing. When it comes to strategies used to secure off-season stays, online travel platforms are widely seen as one of the most effective channels, cited by 81% of hoteliers.
European countries that best mitigate the effects of seasonality per mitigation measure:
List of Seasonality Mitigation Measures:
1 - Offering special rates, discounts, or bundled packages during off-peak seasons, long weekends or public holidays:
While the EU average is an 87% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Poland with a 96% success rate
2 - Hungary with a 95% success rate
3 - Croatia and Nordic countries with a 94% success rate
2 - Collaborating with digital travel platforms to promote off-season availability:
While the EU average is an 84% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Ireland with a 93% success rate
2 - Poland with a 92% success rate
3 - Netherlands with an 88% success rate
3 - Adjusting booking and cancellation policies:
While the EU average is a 76% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Spain with an 86% success rate
2 - Greece with an 84% success rate
3 - Portugal with an 81% success rate
4- Modifying staff levels and operations to align with seasonal demand patterns:
While the EU average is a 74% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Portugal with an 87% success rate
2 - Poland and Croatia with an 84% success rate
3 - Spain and Nordic countries with an 82% success rate
5 - Partnering with local attractions, cultural organisations, or tourism boards to develop year-round offerings:
While the EU average is a 68% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Spain with a 78% success rate
2 - Nordic countries with a 77% success rate
3 - Ireland with a 75% success rate
6 - Hosting events, conferences, or retreats to attract non-leisure and group travelers:
While the EU average is a 56% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Spain with a 73% success rate
2 - Portugal with a 72% success rate
3 - Poland with a 68% success rate
7 - Expanding or adapting facilities to include weather-independent amenities:
While the EU average is a 54% success rate, the European countries that best mitigate the effects of seasonality for this mitigation measure are:
1 - Portugal with a 77% success rate
2 - Spain with a 75% success rate
3 - Hungary with a 61% success rate
