Portugal news – The flagship Hugo Boss store reopens in Lisbon, on its prestigious avenue, Avenida da Liberdade.
The emblematic Hugo Boss Womenswear store in Lisbon’s luxury shopping avenue was completely renovated and transformed. The new Hugo Boss Women’s Collection reflects the essence of modern women: independent, sophisticated and always ahead of trends.
According to the Hugo Boss Retail Director Carlos Feiteira, the new space is not just a store, but it is now an innovative point of experience dedicated to the feminine universe, where every detail has been carefully thought out to create a unique and memorable experience.
The reopening of the flagship Hugo Boss store in Lisbon marks the beginning of a new chapter for the luxury brand, where commitment to quality and updated design is their promise to the brand’s customers. A visit to Lisbon’s luxury avenue is now an invitation to discover a world of elegance and exclusivity, and to experience the Hugo Boss emblematic store where each piece tells a story, and each visit becomes an adventure.
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