Top 10 Fastest-growing Online Marketplaces in Europe for Luxury products in 2025
- Valerie Charoux
- 4 days ago
- 4 min read
E-Commerce News Europe – Here are the Top 10 Fastest-growing Online Marketplaces in Europe for Luxury products in 2025 as well as the growth forecast, according to the latest study by Cross-Border Commerce Europe:
1 – What is the growth forecast for Online Marketplaces in Europe for Luxury products in 2025?
The turnover of online marketplaces for cross-border Fashion, Beauty & Luxury represents 96 billion euros, that represents 43% of the market share. This represents a 17% growth of Online Marketplaces in Europe, compared to a turnover of 82 billion euros the previous year.
The growth forecast for online marketplaces for cross-border Fashion, Beauty & Luxury is expected to reach 45%, that is 105 billion euros by 2026.
2 – What is the online market share for the e-commerce of Luxury Products in Europe in 2025?
The online market share for the e-commerce of Luxury Products in Europe in 2025 is 48.8%, with online sales of Luxury Products valued at 42 billion euros.
This compares to the online market share for the e-commerce of Fashion Products in Europe in 2025 is 58.6%, with online sales of Fashion Products valued at 131.4 billion euros.
The online market share for the e-commerce of Beauty Products in Europe in 2025 is 22.7%, with online sales of Luxury Products valued at 51 billion euros.
Here are the Top 10 Fastest-growing Online Marketplaces in Europe for Luxury products in 2025:
1 – Swarovski – Männedorf, Switzerland
Swarovski ranks No. 1 Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
Founded in 1895 in Austria, the Swarovski designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories.
2 – Farfetch – London – UK
Farfetch ranks 2nd Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
3 – Rolex – Geneva, Switzerland
Rolex ranks 3rd Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism.
4 – Vestiaire Collective – Paris, France
Vestiaire Collective ranks 4th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
The leading global online marketplace for desirable pre-loved fashion. Certified B Corporation. Our platform is unique thanks to a rare inventory of 5 million items including 20,000 daily new-ins.
5 – Tissot – Neuchâtel, Switzerland
Tissot ranks 5th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
Since 1853, Tissot has been at the heart of Swiss watchmaking. Our dedication to craftsmanship and quality is matched only by our passion for performance and precision.
6 – SSENSE – Montréal, Canada
SSENSE ranks 6th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Co-founded in 2003 by brothers Rami, Firas, and Bassel Atallah, and headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else .
7 – Moncler – Milan, Italy
Moncler ranks 7th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
Moncler manufactures and directly distributes men's, women's and accessory collections through its boutiques and in exclusive international department stores and multi-brand outlets.
8 – Nordstrom – Washington, USA
Nordstrom ranks 8th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
At Nordstrom, we empower our employees to set their sights high and blaze their own trails. This is a place where your success and growth are truly a result of your own efforts and achievements.
9 – Chrono24 – Karlsruhe, Germany
Chrono24 ranks 9th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
“Chrono24 – The World’s Watch Market” has been the global online marketplace for luxury watches since 2003. Featuring approximately 560,000 watches from around 3,000 dealers and 60,000 private sellers in more than 120 countries, the platform attracts over nine million unique visitors per month.
10 – Tag Heuer – Neuchâtel, Switzerland
Tag Heuer ranks 10th Fastest-growing Online Marketplace in Europe for the e-commerce of Luxury products in 2025.
Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport, celebrating the limitless power of human potential. Mental strength, bold design, and technical mastery drive our legacy forward, but that’s only part of the story.
