Top 10 Most Valuable Brands in Europe in 2025
- Valerie Charoux
- Jul 16
- 7 min read
Brands News Europe – Here are the Top 10 Most Valuable Brands in Europe in 2025 with the fascinating meaning of each of the Top 10 brand names and images, as well as what is the fastest growing brand in Europe in 2025:
While Europe’s top 500 brands hit €2.3 trillion in brand value, German brands secure seven of the Top 10 spots on the most list of valuable brands in Europe. Germany has the most valuable brands in Europe with a brand value share of 26.7%, followed by France with 21.2% and the UK with 16.6%, according to Brand Finance.
Which European brand has the fastest growing brand value in 2025?
The Revolut brand has the fastest growing brand value in Europe in 2025 as its brand value surges eightfold.
Top 10 Most Valuable Brands in Europe in 2025:
1 – The T brand - Germany
The T brand is the No 1 Most Valuable Brand in Europe in 2025 with a brand valuation of 76.514 billion euros. The T brand is headquartered in Germany and operates in the Telecoms sector.
What is the meaning of the Deutsche Telekom T brand?
The Deutsche Telekom T brand is in the magenta brand color and has a catchy tagline: “Connecting your world.” The T brand is an important step for Deutsche Telekom to become a global brand.
2 – The Mercedes Benz brand
The Mercedes Benz brand is the 2nd Most Valuable Brand in Europe in 2025 with a brand valuation of 47.555 billion euros. The Mercedes Benz brand is headquartered in Germany and operates in the Automotive sector.
What is the meaning of the Mercedes Benz brand?
The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star in a laurel wreath was created in 1925. The three-pointed star was used as an emblem on the radiators of the Mercedes vehicles. It symbolizes the use of Daimler engines on land, at sea and in the air. In 1933, Mercedes-Benz registered a streamlined form of the emblem comprising a slim, black circlet in which the black silhouette of the Mercedes star could be seen.
3 – The Allianz Group brand
The Allianz Group brand is the 3rd Most Valuable Brand in Europe in 2025 with a brand valuation of 44.650 billion euros. The Allianz Group brand is headquartered in Germany and operates in the Insurance sector.
What is the meaning of the Allianz Group brand?
The Allianz Group brand name is linked to the meaning of “alliance.” This means that The Allianz Group stands steadfastly beside its customers, its people, and those who share the values of a better world and a more secure future, with the historical perspective of knowing that freedom and democracy are hard-earned and that they are deeply cherished by the citizens who value them.
4 – The Shell brand
The Shell brand is the 4th Most Valuable Brand in Europe in 2025 with a brand valuation of 40.733 billion euros. The Shell brand is headquartered in the UK and operates in the Oil & Gas sector.
What is the meaning of the Shell brand?
The Shell brand name can be traced back to the seashells that Marcus Samuel, senior, imported from the Far East during the late 19th Century. When his sons Marcus Junior and Samuel were looking for a name for the kerosene that they were exporting to Asia, they chose Shell.
Shell’s yellow and red scallop shell logo is one of the most recognizable symbols in the world, but it actually started life as a black and white mussel shell. The Shell brand colors are now both yellow and red, colors that are used in maritime signaling. Samuel Junior also chose red to make his kerosene cans stand out against Standard Oil’s blue when the companies were competing back at the end of the 19th Century.
In 1930 the Shell ‘Pecten’, the Latin word for scallop, was given a more formal design and applied to packaging, signage and vehicles. The early 90s introduced the current colors of the Shell brand image: a warmer yellow and red to soften the feel of our brand and give it a broader appeal.
The Sound of the Shell brand
In 2015, the Shell logo was associated to an orchestral score, the Sound of Shell, a sound that is fast becoming as recognizable as the scallop logo for customers.
5 – The BMW brand
The BMW brand is the 5th Most Valuable Brand in Europe in 2025 with a brand valuation of 38.118 billion euros. The BMW brand is headquartered in the Germany and operates in the Automotive sector.
What is the meaning of the BMW brand?
The BMW brand name comes from the name “Bayerische Motoren Werke” or Bavarian Motor Works that dates back to 1917. The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW.
With the new transparent variant of the BMW logo, the brand design is geared to the challenges and opportunities of Digitization for brands.
6 – The Porsche brand
The Porsche brand is the 6th Most Valuable Brand in Europe in 2025 with a brand valuation of 36.903 billion euros. The Porsche brand is headquartered in Germany and operates in the Automotive sector.
What is the meaning of the Porsche brand?
The striking coat of arms first adorned the Porsche brand in 1952. The Porsche logo drew inspiration from Stuttgart’s city seal, which features a rearing horse that was incorporated into the center of the shield shape. Since Stuttgart itself was founded around 950AD as a centre of horse-breeding and stud farms, the animal was a fitting addition to the emblem. The word Stuttgart is in fact derived from a small ducal stud farm, ‘Stuotgarten’, which was situated near the Nesenbach stream in the area.
The horse ultimately symbolizes the power, agility and elegance of Porsche cars. While the horse represents strength, the red and black stripes on either side are reflective of the traditional crest colors of Württemberg-Hohenzollern. The stylised antlers of the Porsche logo were also taken from the region’s coat of arms and the name of the city that Porsche calls home is visible above the horse.
In June 2023, to celebrate the 75 years anniversary of Porsche sports cars, a new Porsche crest was unveiled, carefully modernized with minor revisions but without straying too far from the essence of the original.
7 – The Chanel brand
The Chanel brand is the 7th Most Valuable Brand in Europe in 2025 with a brand valuation of 34.004 billion euros. The Chanel brand is headquartered in the France and operates in the Apparel sector.
What is the meaning of the Chanel brand?
The Chanel logo was designed by Coco Chanel in 1925.
The Chanel brand image is composed of two bold interlaced “C”s that mirror each other. The simple, strong shapes of the letters evoke the authoritative elegance of simplicity based on Coco’s philosophy of “less is more.”
The Chanel logo is black as it is the signature color of the Chanel house due to Coco Chanel’s introduction of the ‘Little Black Dress’ that changed the world of fashion. She single-handedly revolutionized the concept of black as the ultimate fashion color, forever associating the color black to the Chanel brand image.
The astonishing fact about the Chanel logo is that the original design from 1925 has never been altered since its creation. This is a profound testament to the perfection and timeless appeal of Chanel’s design aesthetic and brand image.
8 – The Louis Vuitton brand
The Louis Vuitton brand is the 8th Most Valuable Brand in Europe in 2025 with a brand valuation of 29.523 billion euros. The Louis Vuitton brand is headquartered in France and operates in the Apparel sector.
What is the meaning of the Louis Vuitton brand?
The history of the Louis Vuitton brand started in 1837, when a 16-year-old Louis Vuitton arrived in Paris by foot and started apprenticing for Monsieur Maréchal. At the time, horse-drawn carriages, boats and trains were the main modes of transportation, and baggage was handled roughly. Travelers called upon craftsmen to pack and protect their individual objects.
Louis Vuitton quickly became a valued craftsman at the Parisian atelier of Monsieur Maréchal where he stayed for 17 years before opening his own workshop at 4 Rue Neuve-des-Capucines, near the Place Vendome.
What made the Louis Vuitton brand successful?
The Louis Vuitton brand became successful when it started marketing the fact that their luggage had an unpickable lock. In 1886, Georges Vuitton revolutionized luggage locks with an ingenious closing system that turned travel trunks into real treasure chests.
9 – The Volkswagen brand
The Volkswagen brand is the 9th Most Valuable Brand in Europe in 2025 with a brand valuation of 28.182 billion euros. The Volkswagen brand is headquartered in Germany and operates in the Automotive sector.
What is the meaning of the Volkswagen brand?
The name “Volkswagen” is a combination of two German words: “Volk,” meaning people or folk, and “Wagen,” meaning car or vehicle. Translated literally, Volkswagen means the “people’s car.” This name reflects the brand’s founding principles and its mission to provide affordable and accessible transportation for the masses.
10 – The SAP brand
The SAP brand is the 10th Most Valuable Brand in Europe in 2025 with a brand valuation of 28.163 billion euros. The SAP brand is headquartered in Germany and operates in the Internet & Software sector.
What is the meaning of the SAP brand?
The SAP brand name represents the initials of the company’s original German name: “Systemanalyse Programmentwicklung”, which translates to System Analysis Program Development. Today the company’s legal corporate name is SAP SE, where SE stands for societas Europaea.
