Top 10 Most Valuable Brands in South-East Asia in 2025

Valerie Charoux
Oct 17
2 min read

Brands News – Here is the ranking of the Top 10 Most Valuable Brands in South-East Asia and the most valuable sectors in 2025, according to BrandFinance:

1 - Which are the most valuable sectors in South-East Asia in 2025?

The most valuable sectors in South-East Asia in 2025 are:

1 – The Banking sector

The Banking sector ranks the No. 1 most valuable sector in the ASEAN region with 32.9% of the brand value of the 500 most valuable brands.

2 – The Oil&Gas sector

The Oil&Gas sector ranks 2^nd most valuable sector in the ASEAN region with 10.2% of the brand value of the 500 most valuable brands.

3 – The Telecoms sector

The Telecoms sector ranks 3^rd most valuable sector in the ASEAN region with 8.3% of the brand value of the 500 most valuable brands.

2 - Here are the Top 10 Most Valuable Brands in South-East Asia in 2025:

1 – DBS – Singapore – Banking sector

DBS ranks No. 1 Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 17,217 million.

Singapore’ banking giant, DBS registered a brand value growth of 56% to USD 17.2 billion, overtaking PETRONAS as the ASEAN’s most valuable brand in 2025.

2 – PETRONAS – Malaysia – Oil & Gas sector

PETRONAS ranks 2nd Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 14,366 million.

3 – PTT – Thailand – Oil & Gas sector

PTT ranks 3rd Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 9,170 million.

4 - Viettel Group – Vietnam – Tech sector

Viettel Group ranks 4^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 7,357 million.

5 – BRI – Indonesia – Banking sector

BRI ranks 5^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 7,313 million.

6 - OCBC Bank – Singapore – Banking sector

OCBC Bank ranks 6^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 6,387 million.

7 – UOB – Singapore – Banking sector

UOB ranks 7^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 6,387 million.

8 - Marina Bay Sands – Singapore – Tourism sector

Marina Bay Sands Singapore ranks 8^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 5,907 million.

9 - Bank Mandiri – Indonesia – Banking sector

Bank Mandiri ranks 9^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 5,599 million.

10 – Maybank – Malaysia – Banking sector

Maybank ranks 10^th Most Valuable Brand in South-East Asia in 2025, with a brand value of USD 5,158 million.