Top 10 most profitable brands in Northern Europe

Valerie Charoux
Sep 2
2 min read

Brands News Europe – Here are the Top 10 most profitable brands in Northern Europe in 2025, as well as the Nordic country that has the largest share of profitable brands, according to Brand Finance.

1 – Which country in Northern Europe has the largest share of profitable brands in 2025?

Sweden is the No. 1 country in Northern Europe has the largest share of profitable brands in 2025, with 44.3% of market share of the Top 150 Nordic brands.

2 – Here are the Top 10 most profitable brands in Northern Europe in 2025:

1 – Equinor – Norway

The Equinor brand from the Oil & Gas sector in Norway ranks No. 1 most profitable brand in Northern Europe in 2025, with a brand value of 15,722 million dollars.

2 – IKEA – Sweden

The IKEA brand from the Retail industry in Sweden ranks 2^nd most profitable brand in Northern Europe in 2025, with a brand value of 13,419 million dollars.

3 – Volvo – Sweden

The Volvo brand from the Automotive sector in Sweden ranks 3rd most profitable brand in Northern Europe in 2025, with a brand value of 11,459 million dollars.

4 – LEGO – Denmark

The LEGO brand from the Toys sector in Denmark ranks 4^th most profitable brand in Northern Europe in 2025, with a brand value of 11,080 million dollars.

5 - H&M – Sweden

The H&M brand from the Apparel sector in Sweden ranks 5^th most profitable brand in Northern Europe in 2025, with a brand value of 9,610 million dollars.

6 – Spotify – Sweden

The Spotify brand from the Media industry in Sweden ranks 6th most profitable brand in Northern Europe in 2025, with a brand value of 8,586 million dollars.

7 – Nokia – Finland

The Nokia brand from the Electronics industry in Finland ranks 7th most profitable brand in Northern Europe in 2025, with a brand value of 6,141 million dollars.

8 – Nordea – Finland

The Nordea brand from the Banking sector in Finland ranks 8th most profitable brand in Northern Europe in 2025, with a brand value of 5,609 million dollars.

9 - Novo Nordisk – Denmark

The Novo Nordisk brand from the Pharmaceutical industry in Denmark ranks 9th most profitable brand in Northern Europe in 2025, with a brand value of 5,451 million dollars.

10 – Swedbank – Sweden

The Swedbank brand from the Banking sector in Sweden ranks 10th most profitable brand in Northern Europe in 2025, with a brand value of 5,053 million dollars.