What are the Most Valuable Asset Management Fund brands in Europe in 2025?

Valerie Charoux
Jul 28
3 min read

Financial News Europe – Here are the most valuable asset management and sovereign wealth fund brands in Europe in 2025, as well as the most valuable asset management fund brand in the world in 2025:

1 - What is the most valuable asset management fund brand in the world in 2025?

The most valuable asset management/sovereign wealth fund brand in the world in 2025 is BlackRock, with its brand value rising 17% to reach USD 8.3 billion, according to Brand Finance.

BlackRock brand value leadership in the exchange-traded funds (ETFs) market has become one of its fastest growing business areas. In 2024, Blackrock rebranded all its ETFs as iShares to simplify its offering and capitalize on the brand equity of the iShares brand, which it acquired from Barclays in 2009.

While the Top 13 Asset Management and Sovereign Wealth Fund brands in the world in 2025 are from the United States, the 18^th most valuable Asset Management and Sovereign Wealth Fund brand in the world in 2025 is in Europe, namely BNP Paribas Asset Management from France.

2 - Here is the ranking of the Most Valuable Asset Management and Sovereign Wealth Fund brands in Europe in 2025:

1 – BNP Paribas Asset Management - France

The No. 1 most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is BNP Paribas Asset Management from France, with a brand value of USD 1.1 billion, making it the most valuable asset management brand outside North America.

BNP Paribas Asset Management is also the 18th most valuable Asset Management/Sovereign Wealth Fund brand in the world in 2025.

2 – NBIM – Norway

The 2^nd most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is NBIM from Norway.

NBIM is Norway’s Sovereign Wealth Fund and has a brand value of USD 840.9 million. NBIM is therefore the second most valuable sovereign wealth fund brand in the world.

NBIM aims to ensure a long-term management of revenue from Norway’s oil and gas resources, with a strong emphasis on responsible investment.

Brand Finance’s research found that NBIM scored a perfect 10 for “gives back to and supports local communities,” 9.1 for “appealing investment strategy,” and 8.9 for “seamless governance structure”. This indicates that its responsible investment approach is resonating with stakeholders and strengthening its brand.

3 - HSBC Asset Management – United Kingdom

The 3^rd most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is HSBC Asset Management from the United Kingdom.

4 – Amundi – France

The 4^th most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is Amundi from France.

5 - Generali Asset Management – Italy

The 5^th most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is Generali Asset Management from Italy.

The proposed merger between Generali and Natixis' investment management divisions could create a new European powerhouse and drive a higher brand value in Europe’s asset management sector in the coming years.

6 - Deutsche Bank Asset Management – Germany

The 6^th most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is Deutsche Bank Asset Management from Germany.

7 - UBS Asset Management – Switzerland

The 7^th most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is UBS Asset Management from Switzerland.

8 – Schroders – United Kingdom

The 8^th most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is Schroders from the United Kingdom.

9 - AXA Investment Managers – France

The 9^th most valuable Asset Management/Sovereign Wealth Fund brand in Europe in 2025 is AXA Investment Managers from France.

AXA Investment Managers also ranks 44^th most valuable Asset Management/Sovereign Wealth Fund brand in the world in 2025.