What is the official beer brand of the Portuguese Football Premier League?
- Valerie Charoux
- Nov 19, 2023
- 1 min read
Portugal brand news - What is the official beer brand of the Portuguese Football Premier League?
The Portuguese Football Premier League, Liga Portugal, has just renewed its partnership with Portugal’s No. 1 beer brand Super Bock.
Both the Portuguese Football League first division, Liga Portugal Betclic, and its second division, Liga Portugal SABSEG, will partner with the Super Bock beer brand for the next sports seasons and for the Final Four of the Allianz Cup. The partnership with Liga Portugal will strengthen the Super Bock beer brand’s position in the football market segment.
The Super Bock beer brand will be promoting exclusive tickets and fan experiences for all games both on its digital channels and on Liga Portugal's communication platforms to celebrate the passion for football.
What is the Portuguese beer brand Super Bock?
The Portuguese beer brand Super Bock is the most widely consumed beer in Portugal. According to the study InMarket2020 by Multidados, Super Bock obtains 44% of consumer preference on the Portuguese market and Sagres obtains 34%, followed by Heineken with 7% and Estrella Galicia with 1%.
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