Here are LinkedIn’s Tips on how to succeed on their platform in 2026

Here are LinkedIn’s Tips on how to succeed on their platform in 2026 - Portugal Business News

Social Media News – Here are LinkedIn’s Tips on how marketing professionals can succeed on their platform in 2026 and their explanation on how LinkedIn’s algorithm decides what appears in the feed, according to LinkedIn’s VP of Product Management, Gyanda Sachdeva:

LinkedIn is the go-to social media platform to promote your business and the platform keeps growing, with content sharing increasing by approximately 15% and comments by 24% in 2025. So, here are LinkedIn’s insider tips to increase your performance:

1 - How does LinkedIn’s algorithm decide what appears in the feed?

LinkedIn’s algorithm decides what appears in the feed according to the user’s personal preferences, therefore the platform promotes content that is considered most relevant to each user.

To personalize its feed for each user, LinkedIn’s algorithm evaluates the content’s usefulness, originality, format, context, and tone, while evolving to keep up with the user’s consumption habits.

2 – Here are LinkedIn’s Tips on how to succeed on their platform in 2026:

1 - Share authentic content

LinkedIn’s No. 1 Tip on how to succeed on their platform in 2026 is to share authentic content.

Posts based on real experience, specialized knowledge, and personal perspectives are more likely to generate engagement on LinkedIn.

What to write to succeed on LinkedIn?

a)  Share content that includes industry news

b)  Share content that includes opinions and perspectives

c)   Share product announcements

d)  Share industry trends

e)  Share informative content, especially about work, business, or economics

f)     Share career stories and advice based on your own experience.

2 – Use videos

LinkedIn promotes content that includes videos, especially video content featuring a strong opening, captions, and clear visuals.

Your LinkedIn posts should include visually appealing supporting graphics or images since these will help to improve the performance of your posts.

3 - Do not use AI voice-over

Despite the increasing use of AI tools, LinkedIn will not promote AI voice over as a substitute for the human voice.

4 – Post regularly but remain relevant

LinkedIn recommends two to five posts per week, since internal data indicates that posting at least twice a week can generate up to five times more profile views. However, relevance is the most important factor for posting on LinkedIn.

5 – Do not use hashtags

Do not use hashtags since LinkedIn does not take them into account.

6 - Do not automate comments

Automating comments violate LinkedIn’s policies and may penalize accounts.