How much will the new LVMH yacht under the Orient Express brand cost?
- Portugal Business News - Valerie Charoux
- 5 hours ago
- 2 min read
Luxury Brands News Europe - LVMH launches its first yacht under luxury travel brand Orient Express. Here is how much the new Louis Vuitton yacht under the Orient Express luxury travel brand cost will cost:
The Louis Vuitton brand has diversified its portfolio to include Luxury Travel Experience brand Orient Express, seizing on this high-growth luxury brands market segment. Louis Vuitton ranks No. 1 billionaire in Europe and his insights into the Luxury market are keeping him ahead of other global luxury brands.
Luxury brand LVHM (Moet Hennessey Louis Vuitton) keeps innovating with its founder making headlines with his new USD 150 million floating mansion Symphony. Now LVMH is launching its first yacht Luxury Travel Experience under its luxury travel brand Orient Express, in a joint venture with French hotel group Accor.
“When you are getting rich, very rich, money hasn’t got the same meaning. The only thing that has a meaning is recognition. Have you become someone?” - Sebastien Bazin, CEO of Accor group.
LVMH Luxury brand Orient Express is estimated to be worth about 1 billion euros and the Luxury Travel Experience brand is set to become a key pillar of the Group´s growth as consumer trends are shifting significantly. The Orient Express first Super Yacht is banking on mega-events like the Cannes film festival and the Formula One race in Monaco as playing fields for high net worth individuals to show off their social status and is set to cruise around the French and Italian Riviera.
How much will the new LVMH yacht under the Orient Express brand cost?
The new LVMH yacht under the Orient Express brand will cost 25,000 euros for a four-day cruise.
The new LVMH yacht features LVMH brands, including a Guerlain beauty salon and bottles of Hennessy cognac that will be prominently displayed in its priciest penthouse suites suites all around the deck.
The new LVMH yacht under Luxury Travel brand Orient Express is the first of two that will target the ultra-rich, adding to a portfolio of luxury hotels and a soon to launch historic art deco train.
“When people are very rich ... they still have a bucket list of things they promised themselves to do before dying.¨ - Sebastien Bazin, CEO of Accor group.
