What is the spending growth on Luxury Travel Experiences in 2026?

What is the spending growth on Luxury Travel Experiences in 2026? - Portugal Business News

Luxury Travel News - Here is the spending growth on Luxury Travel Experiences in 2026, including the sectors that perform best in the Luxury Travel Experiences and Luxury Goods markets, as well as the trends in the Luxury market sector as a whole, according to a study by Bain & Company in partnership with Italian luxury goods manufacturers' industry association Altagamma, dated June 25, 2026:

What is the spending growth on Luxury Travel Experiences in 2026?

Luxury Travel spending globally is expected to reach around 1,443 billion euros in 2026, as Luxury Travel Experiences continue to outpace Luxury Products spending that is stabilizing in 2026. The figures for Luxury Travel spending compare favourably to the Luxury Products market that is expected to grow by only 2% to 4% in 2026, to reach between 365 and 373 billion euros.

The Luxury Products market reached 358 billion euros in 2025, that is a 2% decline at current rates but a 1% growth at constant exchange rates compared to 2024.

What are the sectors that perform best in the Luxury Travel Experiences sector?

The sectors that perform best in the Luxury Travel Experiences sector include:

1 - Luxury hospitality - inlcuding immersive experiences in longevity escapes and untamed sanctuaries and branded luxury resort popups under brands such as Louis Vuitton.

2 - Private jets

3 - Yachts and cruises - LVMH launched its first yacht luxury experience under its luxury travel brand Orient Express.

4 - Fine arts

What are the sectors that perform best in the Luxury Goods sector?

The sectors that perform best in the Luxury Products sector include:

1 - Jewelry is leading in the Luxury Products sector

2 - Luxury Apparel

3 - Luxury Eyewear

4 - Luxury Fragrances

5 - Luxury Watches are a niche market for connoisseurs

6 - Luxury Vintage Bags are driving online searches

What are the trends in the Luxury market sector as a whole?

Here are the main trends in the Luxury market sector:

1 -  Luxury Travel Experiences are outperforming the Luxury Products market segement:

High net worth individuals are now choosing to spend more on Luxury Experiences compared to spending on Luxury Products, redefining the very definition of Luxury.

Experiential luxury is shifting towards emotion and purpose-led moments, with Immersive bookings across dining, leisure, and entertainment sectors growing by 30% compared to 2025, driven by bespoke, slow-travel formats rooted in local culture.

A new Luxury Travel trend is emerging with travelers preferring new travel experiences instead of choosing traditional hotspots. The trend for new travel experiences has grown by 20% in 2026 compared to the previous year.

Consumer sentiment towards experiences is outgrowing tangible goods by 1.5x during the first half of 2026, reflecting a structural and cultural shift from ownership to lived moments.

2 - Sports are emerging as a powerful new arena for luxury brand-building:

Luxury brand-building is now driven by Sports sponsorships, with over 80% of the global Luxury Market by value now represented by brands that actively sponsor sports.

3 - AI is profoundly reshaping the luxury consumer journey online:

Consumers increasingly discover, compare, and validate their purchases of luxury brands through AI that is rapidly redefining Luxury.

Around half of luxury consumers already use AI in their buyer journey while nearly all plan to continue this pattern. About one in four luxury consumers use it for brand and product discovery, while two out of three of them leverage it for product comparisons.

4 - Customers are redefinig the very definition of Luxury:

The meaning of Luxury for consumers is evolving from being about social validation towards an individual focus on self-actualization – this represents a shift from a desire to be admired towards the goal of self-fulfilment. This new trend means that Luxury will no longer be defined by what its consumers own but rather by how they live.

“Consumers are not stepping back from luxury. They are stepping forward into a new relationship with it – one defined by meaning, not just by product. The brands that will win are those that can continuously reinvent their relevance and resonate with both consumers and AI-led ecosystems” - Bain & Company