Top 10 Fastest-growing Online Marketplaces in Europe for Fashion products in 2025

Top 10 Fastest-growing Online Marketplaces in Europe for Fashion products in 2025 - Portugal Business News

E-Commerce News – Here are the Top 10 Fastest-growing Online Marketplaces in Europe for Fashion products in 2025 as well as the growth forecast, according to the latest study by Cross-Border Commerce Europe:

1 – What is the growth forecast for Online Marketplaces in Europe for Fashion products in 2025?

The turnover of online marketplaces for cross-border Fashion, Beauty & Luxury represents 96 billion euros, that represents 43% of the market share. This represents a 17% growth of Online Marketplaces in Europe, compared to a turnover of 82 billion euros the previous year.

The growth forecast for online marketplaces for cross-border Fashion, Beauty & Luxury is expected to reach 45%, that is 105 billion euros by 2026.

2 – What is the online market share for the e-commerce of Fashion Products in Europe in 2025?

The online market share for the e-commerce of Fashion Products in Europe in 2025 is 58.6%, with online sales of Fashion Products valued at 131.4 billion euros.

The online market share for the e-commerce of Luxury Products in Europe in 2025 is 48.8%, with online sales of Luxury Products valued at 42 billion euros.

The online market share for the e-commerce of Beauty Products in Europe in 2025 is 22.7%, with online sales of Luxury Products valued at 51 billion euros.

Here are the Top 10 Fastest-growing Online Marketplaces in Europe for Fashion products in 2025:

1 – Amazon – Seattle, USA

Amazon ranks No. 1 Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives.

2 – Temu – Massachusetts – USA

Temu ranks 2nd Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

Temu is an e-commerce company that connects consumers with millions of merchandise partners, manufacturers and brands with the mission to empower them to live a better life.

3 – Zalando – Berlin, Germany

Zalando ranks 3rd Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

We’re Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets: offering clothes, footwear, accessories, and beauty. We're building the ecosystem for fashion and lifestyle ecommerce.

4 – AliExpress – Hangzhou, China

AliExpress ranks 4^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

Launched in 2010, AliExpress is an international marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world. It is available in 18 languages, including English, Portuguese, Spanish and French. AliExpress is part of the Alibaba International Digital Commerce Group.

5 – eBay – San Jose, CA, USA

eBay ranks 5^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

On eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone with the opportunity to grow and thrive — no matter who they are or where they are in the world.

6 – Nike – Oregon, USA

Nike ranks 6^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world.

7 – Etsy – New York, USA

Etsy ranks 7^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world.

8 – Vinted – Vilnius, Lithuania

Vinted ranks 8^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

Vinted Marketplace is the largest online international C2C marketplace in Europe dedicated to second-hand fashion, with a growing member base of millions registered members spanning 20+ markets in Europe and North America. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.

9 – H&M – Stockholm, Sweden

H&M ranks 9^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

At H&M, we welcome you to be yourself and feel like you truly belong. Help us reimagine the future of an entire industry by making everyone look, feel, and do good.

10 – UNIQLO – Tokyo, Japan

UNIQLO ranks 10^th Fastest-growing Online Marketplace in Europe for the e-commerce of Fashion products in 2025.

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan.