Top 10 Most Profitable Brands in Latin America in 2025
- Valerie Charoux
- 3 days ago
- 2 min read
Brands News – Here are the Top 10 Most Profitable Brands in Latin America in 2025 and the Latin American country that has the most profitable brands, according to Brand Finance:
1 – What country in Latin America has the most profitable brands?
The country in Latin America that has the most profitable brands is Brazil with a 38.3% share of the Top 100 most profitable brands. It is closely followed by Mexico with a 37.1% share.
2 – What industry in Latin America has the most profitable brands?
The industry in Latin America that has the most profitable brands is Banking with a 23.4% share of the Top 100 most profitable brands. It is followed by Beer brands with a 15.6% share.
3 - Top 10 Most Profitable Brands in Latin America in 2025
1 – Corona Extra - Mexico
The Corona Extra Beer brand from the Beverages sector ranks No 1 most profitable brand in Latin America in 2025, with a brand value of USD 13,355 million.
2 – Itaú - Brazil
The Itaú brand from the Banking sector ranks 2nd most profitable brand in Latin America in 2025, with a brand value of USD 8,597 million.
3 - Modelo Especial – Mexico
The Modelo Especial Beer brand from the Beverages sector ranks 3rd most profitable brand in Latin America in 2025, with a brand value of USD 7,052 million.
4 - Banco do Brasil - Brazil
The Banco do Brasil brand from the Banking sector ranks 4th most profitable brand in Latin America in 2025, with a brand value of USD 5,212 million.
5 – MercadoLibre – Uruguay
The MercadoLibre brand from the Retail sector ranks 5th most profitable brand in Latin America in 2025, with a brand value of USD 4,742 million.
6 – Bradesco – Brazil
The Bradesco brand from the Banking sector ranks 6th most profitable brand in Latin America in 2025, with a brand value of USD 4,705 million.
7 - Bodega Aurrera – Mexico
The Bodega Aurrera brand from the Retail sector ranks 7th most profitable brand in Latin America in 2025, with a brand value of USD 4,627 million.
8 – Nubank – Brazil
The Nubank brand from the Banking sector ranks 8th most profitable brand in Latin America in 2025, with a brand value of USD 3,990 million.
9 – Telcel – Mexico
The Telcel brand from the Telecoms sector ranks 9th most profitable brand in Latin America in 2025, with a brand value of USD 3,899 million.
10 – Caixa – Brazil
The Caixa brand from the Banking sector ranks 10th most profitable brand in Latin America in 2025, with a brand value of USD 3,674 million.
