Top 10 Most Valuable Car Rental brands in the world in 2025
- Portugal Business News
- 11 hours ago
- 3 min read
News Car Rental Brands – Here are the Top 10 Most Valuable Car Rental brands in the world in 2025, according to Brand Finance:
While the global mobility market has a growing diversification, and digital innovation is driving brand value growth, six out of the Top 10 Most Valuable Car Rental brands in the world in 2025 are headquartered in the USA.
Top 10 Most Valuable Car Rental brands in the world in 2025:
1 – Uber - USA
Uber is the No. 1 most valuable car rental brand in the world in 2025 with a brand value of 37.2 billion dollars.
Uber’s brand value is up by 25% to reach USD 37.2 billion in 2025.
American brand Uber, that is based in California, continues to dominate the US market, fueled by the expansion of its ride-sharing services, particularly UberX Share, which encourages riders to split journeys and increases driver earnings potential. Mobility is now Uber’s fastest-growing division, outpacing both its delivery and freight segments.
Uber is also the strongest mobility brand in the world, with a Brand Strength Index (BSI) score of 84.8 out of 100. The brand achieves best-in-class consideration scores in the US and performs strongly on familiarity and brand affinity at a global level.
2 – Enterprise - USA
Enterprise is the 2nd most valuable car rental brand in the world in 2025 with a brand value of 19.2 billion dollars.
The brand value of Enterprise is up by 50% to reach USD19.2 billion in 2025.
American brand Enterprise is headquartered in St. Louis, Misssouri.
3 – Ayvens – Societe Generale - France
Ayvens is the 3rd most valuable car rental brand in the world in 2025 with a brand value of 3.9 billion dollars.
Ayvens makes its debut in the world ranking of the Most Valuable Car Rental brands in 2025. The success of Ayvens highlights the rising importance of flexible vehicle leasing and integrated fleet solutions as a core component of the mobility ecosystem.
ALD Automotive, a subsidiary of Societe Generale group, announced the acquisition of LeasePlan Amsterdam and Portugal in 2022. Since April 17th, 2024, LeasePlan is now operating in the Portuguese market as Ayvens.
4 – Lyft - USA
Lyft is the 4th most valuable car rental brand in the world in 2025 with a brand value of 3.4 billion dollars.
American brand Lyft, that is headquartered in San Francisco, was founded as one of the first ridesharing communities in the United States. Lyft offers rideshare, bikes, and scooters all in one app for a more connected world, with transportation for everyone.
5 – Hertz - USA
Hertz is the 5th most valuable car rental brand in the world in 2025 with a brand value of 3.2 billion dollars.
American brand Hertz, that is headquartered in Estero, Florida, is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands.
6 – Localiza - Brazil
Localiza is the 6th most valuable car rental brand in the world in 2025 with a brand value of 2.6 billion dollars.
Brazilian brand Localiza is a Fleet Management company headquartered in Belo Horizonte, that is the capital city of southeastern Brazil’s Minas Gerais state.
7 – Sixt - Germany
Sixt is the 7th most valuable car rental brand in the world in 2025 with a brand value of 2.4 billion dollars.
German brand Sixt is headquartered in Bayern, Munich. With its products SIXT rent, SIXT share, SIXT ride and SIXT+, the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions.
8 – Avis - USA
Avis is the 8th most valuable car rental brand in the world in 2025 with a brand value of 2.4 billion dollars.
American brand Avis is a global car rental company headquartered in New Jersey. Along with Budget Rent a Car, Budget Truck Rental and Zipcar, Avis is a unit of Avis Budget Group.
9 – Budget - USA
Budget is the 9th most valuable car rental brand in the world in 2025 with a brand value of 1.4 billion dollars.
The Avis Budget Group is headquartered in New Jersey.
10 – Europcar - France
Europcar is the 10th most valuable car rental brand in the world in 2025 with a brand value of 1.4 billion dollars.
French brand Europcar, that is headquartered in Paris, is the European leader in car and light vehicle rental, operating in over 140 countries.
