What are the salaries in the Sales & Marketing sector in Portugal in 2025?
- Valerie Charoux

- Oct 21
- 5 min read

News Salaries in Portugal - Here is the complete list of salaries in the Sales and Marketing sector in Portugal in 2025, according to a study by MichaelPage:
Salaries in the Sales and Marketing sector in Portugal in 2025:
Marketing and Communication Functions Generalist | Lisbon - MIN | Lisbon - MAX | VARIABLE | Porto - MÍN | Porto - MAX | VARIABLE | |
Chief Marketing Officer |
| 55 000 € | 85 000 € | 0-20% | 50 000 € | 73 000 € | 0-20% |
Communications Director |
| 45 000 € | 72 000 € | 0-20% | 40 000 € | 68 000 € | 0-20% |
Communication Manager |
| 28 000 € | 40 000 € | 0-10% | 26 000 € | 45 000 € | 0-20% |
Marketing Manager |
| 35 000 € | 45 000 € | 7-10% | 26 000 € | 45 000 € | 0-10% |
Marketing / Communication Assistant |
| 25 000 € | 34 000 € | 0-7% | 21 000 € | 35 000 € | 0-10% |
General Commercial Functions |
Lisbon - MIN |
Lisbon - MAX |
VARIABLE |
Porto - MÍN |
Porto - MAX |
VARIABLE | |
Commercial Director |
| 65 000 € | 120 000 € | 20-30% | 58 000 € | 90 000 € | 20-30% |
Export Director |
| 55 000 € | 100 000 € | 15-30% | 52 000 € | 80 000 € | 20-30% |
Export Manager |
| 35 000 € | 60 000 € | 15-20% | 38 000 € | 60 000 € | 25-30% |
Key Account Manager |
| 28 000 € | 65 000 € | 15-20% | 35 000 € | 50 000 € | 10-20% |
Inside Sales Manager |
| 30 000 € | 60 000 € | 15-20% | 30 000 € | 42 000 € | 15-20% |
Inside Sales Specialist |
| 18 000 € | 26 000 € | 0-10% | 18 000 € | 28 000 € | 0-10% |
Commercial Manager |
| 25 000 € | 35 000 € | 15-20% | 25 000 € | 35 000 € | 15-20% |
FMCG Marketing Functions |
Lisbon - MIN |
Lisbon - MAX |
VARIABLE |
Porto - MÍN |
Porto - MAX |
VARIABLE | |
Marketing and Communication Functions Generalist | Lisbon - MIN | Lisbon - MAX | VARIABLE | Porto - MÍN | Porto - MAX | VARIABLE | |
Chief Marketing Officer |
| 55 000 € | 85 000 € | 0-20% | 50 000 € | 73 000 € | 0-20% |
Communications Director |
| 45 000 € | 72 000 € | 0-20% | 40 000 € | 68 000 € | 0-20% |
Communication Manager |
| 28 000 € | 40 000 € | 0-10% | 26 000 € | 45 000 € | 0-20% |
Marketing Manager |
| 35 000 € | 45 000 € | 7-10% | 26 000 € | 45 000 € | 0-10% |
Marketing / Communication Assistant |
| 25 000 € | 34 000 € | 0-7% | 21 000 € | 35 000 € | 0-10% |
General Commercial Functions |
Lisbon - MIN |
Lisbon - MAX |
VARIABLE |
Porto - MÍN |
Porto - MAX |
VARIABLE | |
Commercial Director |
| 65 000 € | 120 000 € | 20-30% | 58 000 € | 90 000 € | 20-30% |
Export Director |
| 55 000 € | 100 000 € | 15-30% | 52 000 € | 80 000 € | 20-30% |
Export Manager |
| 35 000 € | 60 000 € | 15-20% | 38 000 € | 60 000 € | 25-30% |
Key Account Manager |
| 28 000 € | 65 000 € | 15-20% | 35 000 € | 50 000 € | 10-20% |
Inside Sales Manager |
| 30 000 € | 60 000 € | 15-20% | 30 000 € | 42 000 € | 15-20% |
Inside Sales Specialist |
| 18 000 € | 26 000 € | 0-10% | 18 000 € | 28 000 € | 0-10% |
Commercial Manager |
| 25 000 € | 35 000 € | 15-20% | 25 000 € | 35 000 € | 15-20% |
FMCG Marketing Functions |
Lisbon - MIN |
Lisbon - MAX |
VARIABLE |
Porto - MÍN |
Porto - MAX |
VARIABLE | |
Marketing Director |
| 65 000 € | 100 000 € | 15-25% | 52 000 € | 75 600 € | 10-20% |
Marketing Manager |
| 60 000 € | 85 000 € | 15-20% | 40 000 € | 56 000 € | 10-20% |
Senior Brand Manager |
| 45 000 € | 65 000 € | 10-20% | 40 000 € | 49 000 € | 10-20% |
Brand Manager / Product Manager |
| 30 000 € | 45 000 € | 10-15% | 35 000 € | 45 000 € | 10-20% |
Trade Marketing Manager |
| 35 000 € | 50 000 € | 10-15% | 30 000 € | 45 000 € | 10-20% |
Category Manager |
| 30 000 € | 55 000 € | 10-15% | 30 000 € | 45 000 € | 10-20% |
FMCG Commercial Functions |
Lisbon - MIN |
Lisbon - MAX |
VARIABLE |
Porto - MÍN |
Porto - MAX |
VARIABLE | |
Commercial Director |
| 70 000 € | 120 000 € | 15-25% | 55 000 € | 84 000 € | 10-20% |
National Account Manager |
| 60 000 € | 70 000 € | 15-20% | 45 000 € | 60 000 € | 10-20% |
National Head of Sales / Field Sales Manager |
| 45 000 € | 60 000 € | 10-20% | 36 000 € | 49 000 € | 10-20% |
Senior Key Account Manager |
| 45 000 € | 65 000 € | 10-15% | 35 000 € | 48 000 € | 10-20% |
Key Account Manager |
| 30 000 € | 45 000 € | 10-15% | 35 000 € | 50 000 € | 10-20% |
Sales Representative / Account Manager |
| 25 000 € | 28 000 € | 0-10% | 25 000 € | 28 000 € | 10-20% |
Business Analyst / Sales Analyst |
| 28 000 € | 40 000 € | 0-10% | 25 000 € | 35 000 € | 0-10% |
Revenue Manager / Consumer Insights Manager |
| 37 000 € | 60 000 € | 10-20% | 30 000 € | 50 000 € | 10-20% |
Marketing Director |
| 65 000 € | 100 000 € | 15-25% | 52 000 € | 75 600 € | 10-20% |
Marketing Manager |
| 60 000 € | 85 000 € | 15-20% | 40 000 € | 56 000 € | 10-20% |
Senior Brand Manager |
| 45 000 € | 65 000 € | 10-20% | 40 000 € | 49 000 € | 10-20% |
Brand Manager / Product Manager |
| 30 000 € | 45 000 € | 10-15% | 35 000 € | 45 000 € | 10-20% |
Trade Marketing Manager |
| 35 000 € | 50 000 € | 10-15% | 30 000 € | 45 000 € | 10-20% |
Category Manager |
| 30 000 € | 55 000 € | 10-15% | 30 000 € | 45 000 € | 10-20% |
FMCG Commercial Functions |
Lisbon - MIN |
Lisbon - MAX |
VARIABLE |
Porto - MÍN |
Porto - MAX |
VARIABLE | |
Commercial Director |
| 70 000 € | 120 000 € | 15-25% | 55 000 € | 84 000 € | 10-20% |
National Account Manager |
| 60 000 € | 70 000 € | 15-20% | 45 000 € | 60 000 € | 10-20% |
National Head of Sales / Field Sales Manager |
| 45 000 € | 60 000 € | 10-20% | 36 000 € | 49 000 € | 10-20% |
Senior Key Account Manager |
| 45 000 € | 65 000 € | 10-15% | 35 000 € | 48 000 € | 10-20% |
Key Account Manager |
| 30 000 € | 45 000 € | 10-15% | 35 000 € | 50 000 € | 10-20% |
Sales Representative / Account Manager |
| 25 000 € | 28 000 € | 0-10% | 25 000 € | 28 000 € | 10-20% |
Business Analyst / Sales Analyst |
| 28 000 € | 40 000 € | 0-10% | 25 000 € | 35 000 € | 0-10% |




