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Reinventing talent: crucial decisions for the competitiveness of Portugal - Paula Fernandes, Managing Director – Technology Lead at Accenture Portugal. Business News Portugal - With the beginning of a new year, we are back to the discussion about priorities, growth and the future. In the midst of this debate, there is a topic that Portugal is not yet facing properly: the real impact of Artificial Intelligence on our ability to grow as a country. Portugal has been attractive for foreign companies. Quality of life, security, stability, skilled talent. This combination brought investment and put the country on the global radar. It was effective. But AI changed the context - and changed it quickly. Today, companies do not choose countries because they are pleasant. They choose them for their ability to grow and challenge. And growing up in this new context means something very concrete: the right talent on the right scale, at the right time. What is Portugal's greatest challenge? Portugal has qualified professionals, but does not yet have enough critical mass of highly specialized talent to respond to the speed required for market advances. We train and attract, but we do not always retain. We continue to believe that quality of life solves everything, which is not true. Talent that works in the field of AI, data or advanced engineering, where impact, complex challenges or access to cutting-edge technology and environments require decisions that don’t take months. For years we have grown with a model based on competitive cost and strong junior talent. AI came to test the limits of this model. Growing today is not about having more people - it’s about generating more value per person. And that requires experts, experienced teams and ambitious projects. There is also a comfortable illusion: that generating and attracting talent is enough. It is not. The real test is in creating conditions for this talent to stay, evolve and bring others with you. Without decision centers, without global projects, without consistent investment in advanced technology, Portugal runs the risk of being just a transit point. AI didn’t bring a problem. It brought a clear challenge - and an opportunity. Countries that can grow are those that treat talent as a strategic asset, make clear choices and execute quickly. Portugal is still on time. It has foundations, a good reputation and capable people. What this new year requires is a clear decision: to treat training and education as a strategic investment for growth, not as an accessory policy. In a world shaped by AI, slow training is the same as staying behind. Growing requires upgrading at scale, accelerating advanced training and creating real pathways for senior and specialist talent. It is not enough to attract people - we must give them tools, challenges and a future. Countries that grow are not the ones that talk more about just talent, they are those that invest in it continuously and without hesitation. The future will not wait for us to learn at our own pace. It will move forward with those who learn faster. Author:   Paula Francisca Fernandes , Managing Director – Technology Lead Accenture Portugal About Paula Francisca Fernandes: Portuguese woman among winners of Microsoft Power Women Awards

Reinventar o Talento: Decisões Cruciais para a Competitividade de Portugal - Paula Fernandes, Managing Director – Technology Lead at Accenture Portugal. Notícias de negócios Portugal - Com o início de um novo ano, regressa a discussão sobre prioridades, crescimento e futuro. No meio desse debate, há um tema que Portugal ainda não está a encarar devidamente: o impacto real da Inteligência Artificial na nossa capacidade de crescer como país. Portugal tem sido atrativo para empresas estrangeiras. Qualidade de vida, segurança, estabilidade, talento capacitado. Essa combinação trouxe investimento e colocou o país no radar global. Foi eficaz. Mas a IA mudou o contexto — e mudou-o depressa. Hoje, as empresas não escolhem países por serem agradáveis. Escolhem-nos pela capacidade de crescer e desafiar. E crescer, neste novo contexto, significa uma coisa muito concreta: talento certo à escala certa, no tempo certo. É aqui que surge o grande desafio. Temos profissionais qualificados, mas não temos ainda massa crítica suficiente de talento altamente especializado para responder à velocidade a que o mercado avança. Formamos e atraímos, mas nem sempre retemos. Continuamos a acreditar que qualidade de vida resolve tudo, o que não é verdade. Talento que trabalha em IA, dados ou engenharia avançada quer impacto, quer desafios complexos, quer acesso a tecnologia de ponta e ambientes onde as decisões não demoram meses. Durante anos crescemos com um modelo baseado em custo competitivo e talento júnior forte. A IA veio testar os limites desse modelo. Crescer hoje não é ter mais pessoas — é gerar mais valor por pessoa. E isso exige especialistas, equipas experientes e projetos ambiciosos. Há também uma ilusão confortável: a de que gerar e atrair talento é suficiente. Não é. O verdadeiro teste está em criar condições para que esse talento fique, evolua e traga outros consigo. Sem centros de decisão, sem projetos globais, sem investimento consistente em tecnologia avançada, Portugal corre o risco de ser apenas um ponto de passagem. A IA não trouxe um problema. Trouxe um desafio claro — e uma oportunidade. Países que conseguem crescer são os que tratam talento como um activo estratégico, fazem escolhas claras e executam com rapidez. Portugal ainda vai a tempo. Tem base, tem reputação e tem pessoas capazes. O que este novo ano exige é uma decisão clara: tratar capacitação e formação como investimento estratégico de crescimento , não como política acessória. Num mundo moldado pela IA, formar devagar é o mesmo que ficar para trás. Crescer exige requalificar em escala, acelerar a formação avançada e criar percursos reais para talento sénior e especializado. Não basta atrair pessoas — é preciso dar-lhes ferramentas, desafios e futuro. Países que crescem não são os que falam mais de talento apenas, são os que investem nele de forma contínua e sem hesitações. O futuro não vai esperar que aprendamos ao nosso ritmo. Vai avançar com quem aprender mais depressa. Autor:   Paula Francisca Fernandes , Managing Director – Technology Lead Accenture Portugal Sobre Paula Francisca Fernandes: Portuguese woman among winners of Microsoft Power Women Awards

What was Portugal’s real estate investment market in 2025? - Portugal Business News Real Estate News Europe – Here are the statistics for Portugal’s real estate investment market in 2025, including the ranking of the real estate sectors in Portugal that received the highest shares of investment, according to the latest report by Cushman & Wakefield:     1 - What was the share of foreign capital invested in Portugal’s real estate sector in 2025?   The share of foreign capital invested in Portugal’s real estate sector in 2025 was 60% of the total amount invested.     2 – Which real estate sectors in Portugal received the highest shares of investment in 2025?   Here is the ranking of the real estate sectors in Portugal that received the highest shares of investment in 2025:     1 – Commercial real estate sector:   Portugal’s Commercial real estate sector received the highest share of investment in 2025 with a share of 29% of the total amount invested, that amounts to around 2.67 billion euros in 2025.     Portugal’s Commercial real estate sector has registered a growth rate of nearly 10% in 2025, compared to the same period of the previous year, according to data from Cushman & Wakefield.     2 – Offices real estate sector:   Portugal’s Offices real estate sector ranks 2nd in the ranking of sectors that received the highest share of investment in 2025 with a share of 26% of the total amount invested.     3 – Hospitality real estate sector:   Portugal’s Hospitality real estate sector ranks 3 rd  in the ranking of sectors that received the highest share of investment in 2025 with a share of 20% of the total amount invested.     4 - Student residences and residences for seniors’ sectors:   Portugal’s Student residences and residences for seniors’ real estate sectors rank 4th in the ranking of sectors that received the highest share of investment in 2025, with a share of 13% of the total amount invested.     5 – Industrial and Logistics sectors:   Portugal’s Industrial and Logistics real estate sectors rank 4th in the ranking of sectors that received the highest share of investment in 2025, with a share of 11% of the total amount invested.     3 – Which real estate sectors in Portugal had the highest rental growth in 2025?   All real estate sectors in Portugal registered rental growth in 2025, especially in prime areas. Portugal’s hotel and restaurant sectors experienced the highest growth rate and thus had more job openings.

What well-known brands rebranded in 2025? - Portugal Business News Brands News – Here are the well-known brands that rebranded in 2025 and the reasons why they updated their brands, according to the latest report by BrandsThatPunch:     Here are the well-known brands that rebranded in 2025:     1 – Amazon   Amazon rebranded in May 2025, explaining that “When your system becomes clearer, your customer journey becomes faster.”     2 – Adobe   Adobe rebranded in May 2025, explaining that “By choosing discipline over decoration, Adobe now frames the work instead of competing with it, a quiet confidence move that makes the whole brand feel stronger.”     3 - PepsiCo   PepsiCo rebranded in October 2025, explaining that “The rebrand signals a shift from corporate distance to people-first connection, one that strengthens both perception and purpose.”     4 – Nike   Nike rebranded in July 2025, explaining that “Design isn’t decoration. It’s operational acceleration.”     5 - Kellogg’s   Kellogg’s rebranded in July 2025, explaining that “If your brand is part of a daily habit, build around the emotion, not the SKU. Kellogg’s shows that you win mornings not by selling cereal, but by understanding what mornings mean to people.”     6 – Eventbrite   Eventbrite rebranded in March 2025, explaining that “If your product is part of a bigger moment, brand the momentum, not the mechanism. By shifting from utility to energy, Eventbrite expands its role in people’s lives and positions itself as a cultural instigator rather than a passive facilitator.”     7 – Colgate-Palmolive     Colgate-Palmolive rebranded in August 2025, explaining that “Consistency compounds trust, especially at scale. The visual refinements are not flashy, but they create a stable foundation that anchors hundreds of product lines with shared meaning.”

Here are LinkedIn’s Tips on how to succeed on their platform in 2026 - Portugal Business News Social Media News – Here are LinkedIn’s Tips on how marketing professionals can succeed on their platform in 2026 and their explanation on how LinkedIn’s algorithm decides what appears in the feed, according to LinkedIn’s VP of Product Management, Gyanda Sachdeva:   LinkedIn is the go-to social media platform to promote your business and the platform keeps growing, with content sharing increasing by approximately 15% and comments by 24% in 2025. So, here are LinkedIn’s insider tips to increase your performance:     1 - How does LinkedIn’s algorithm decide what appears in the feed?   LinkedIn’s algorithm decides what appears in the feed according to the user’s personal preferences, therefore the platform promotes content that is considered most relevant to each user.   To personalize its feed for each user, LinkedIn’s algorithm evaluates the content’s usefulness, originality, format, context, and tone, while evolving to keep up with the user’s consumption habits.     2 – Here are LinkedIn’s Tips on how to succeed on their platform in 2026:     1 - Share authentic content   LinkedIn’s No. 1 Tip on how to succeed on their platform in 2026 is to share authentic content.   Posts based on real experience, specialized knowledge, and personal perspectives are more likely to generate engagement on LinkedIn.   What to write to succeed on LinkedIn?   a)  Share content that includes industry news b)  Share content that includes opinions and perspectives c)   Share product announcements d)  Share industry trends e)  Share informative content, especially about work, business, or economics f)     Share career stories and advice based on your own experience.     2 – Use videos   LinkedIn promotes content that includes videos, especially video content featuring a strong opening, captions, and clear visuals.   Your LinkedIn posts should include visually appealing supporting graphics or images since these will help to improve the performance of your posts.     3 - Do not use AI voice-over   Despite the increasing use of AI tools, LinkedIn will not promote AI voice over as a substitute for the human voice.     4 – Post regularly but remain relevant   LinkedIn recommends two to five posts per week, since internal data indicates that posting at least twice a week can generate up to five times more profile views. However, relevance is the most important factor for posting on LinkedIn.     5 – Do not use hashtags   Do not use hashtags since LinkedIn does not take them into account.     6 - Do not automate comments   Automating comments violate LinkedIn’s policies and may penalize accounts.

LVMH opens Celine and Loro Piana stores in Lisbon - Portugal Business News News Luxury Fashion Brands Europe - LVMH opens Celine and Loro Piana stores in Lisbon’s luxury avenue Avenida da Liberdade in 2026.   LVMH stores Celine and Loro Piana will create a new luxury block in Lisbon’s Avenida da Liberdade that is among the most expensive shopping streets in Europe, with iconic brands such as Louis Vuitton, Loewe and Bulgari. Loro Piana store in Lisbon:   Loro Piana’s first flagship store in Portugal is an LVMH fashion brand that is known for its cashmere, wool, and pieces made from rare vicuña leather. Loro Piana operates in the luxury goods industry making uncompromised quality its mission and offering a complete selection of ready-to-wear, accessories and gifts made in Italy with the finest raw materials. Céline store in Lisbon:   Luxury fashion brand Céline was acquired by LVMH in 1996 and is renowned for its long history in celebrating French creativity and craftsmanship through its Ready-to-wear, Couture, Leather-goods, Haute Parfumerie and Beauté collections.   With luxury fashion brands such as Louis Vuitton, Givenchy, Dior, and Loewe, LVMH is one of the most highly valued companies in the world, with a market value of around 43.44 billion euros. Read more: Here are the Top 10 Luxury Fashion Brands in 2025

Portuguese jewelry brand Luísa Rosas featured in Emily in Paris - Portugal Business News Fashion brands News Europe - Portuguese jewelry brand Luísa Rosas is featured in Emily in Paris. In the new season of Emily in Paris now streaming on Netflix, Luísa Rosas jewelry is worn by Mindy Chen, who wears the TRIBE earrings in one of the key scenes set in Venice.   The TRIBE earrings by Luísa Rosas are featured on Emily in Paris, one of Netflix's most beloved series, nominated for several Golden Globe and Emmy Awards and followed by millions of viewers worldwide. The Tribe model earrings are inspired by the design of leaves, with their density, veins, or overlapping layers. They are made of 18k yellow gold with diamonds and are available online for €4,430.   Luísa Rosas luxury jewelry is quickly becoming a global cultural phenomenon and was also worn by Julia Roberts and Sarah Jessica Parker.     1 - Where to buy Luísa Rosas jewelry brand?   Luísa Rosas jewelry brand is present on the French market, particularly in Paris, represented at Printemps Haussmann and La Samaritaine, as well as at the Ritz Boutique and Galerie Psyche. It is also available in several Printemps boutiques across France: in Paris (Printemps Nation and Vélizy), Lyon, Lille, Marseille and Toulon, as well as in Toulouse at Dorise Joaillier and in Nancy at Joaillerie Brunner.     2 - Portuguese footwear brand Alameda Turquesa is also in fashion:   Portuguese labels are in fashion in the Emily in Paris series, with the luxury footwear brand Alameda Turquesa being featured in the fourth season, with actress Lily Collins wearing a pair of fluffy, pearl-encrusted sandals from the Mimi collection. Portuguese footwear brand Alameda Turquesa  was also worn by Bella Hadid for the Cannes Festival in 2024.     3 - Netflix also chooses Portuguese clothing brand Favorite People for the series All the Truth of My Lies:   Netflix has also chosen Portuguese clothing brand Favorite People  for their fun and colorful dungarees from the WOW collection that will make up the main character’s wardrobe and are also expected to attract media attention.    The characters in the next Netflix series based on the book “All the Truth of My Lies” by Elísabet Benavent will wear pieces of Portuguese fashion brand Favorite People, namely the WOW spring-summer collection, that revives the 1990s.

Celebrity brand Barbour opens in Portugal - Portugal Business News Fashion News Europe - Celebrity brand Barbour, that became famous when it was worn by Princess Diana and by Kate Middleton, is opening its first store in Portugal with a comprehensive selection of men's and women's collections.   British royals Kate Middleton and Meghan are longtime fans of the Barbour brand. Kate Middleton wearing the Barbour brand - Portugal Business News   The Barbour brand is now available at Designer Outlet Algarve, in Portugal. The new Barbour store, that spans 179 square meters, targets a premium audience across different generations. In addition to its iconic waxed coats, it also offers other clothing, accessories, and footwear that maintain the same British design identity.   Barbour is a heritage British brand founded in 1894, internationally recognized for the exceptional quality of its jackets and clothing. Inspired by the spirit of the English countryside and an outdoor lifestyle, Barbour combines tradition and functionality with timeless design. For more than a century, it has become synonymous with durability, authenticity, and understated elegance, maintaining an unwavering commitment to detail and excellence in materials.   Currently, the Barbour brand is a symbol of British style and elegance, with the British sophistication that transcends fashion.

Elvira Paterson em Mar-a-Lago: o que se sabe sobre a lobista vista na residência de Trump - Portugal Business News O nome de Elvira Paterson surge cada vez mais no contexto internacional. Anteriormente, jornalistas a associavam ao ambiente político ucraniano, em particular a Andriy Yermak e ao Gabinete do Presidente Volodymyr Zelenskyy. Hoje, porém, a atenção se volta para suas visitas frequentes a Mar-a-Lago — a residência privada e clube de Donald Trump na Flórida. Mar-a-Lago é uma das propriedades mais fechadas e simbólicas dos Estados Unidos. Trata-se da segunda maior mansão do estado da Flórida e uma das maiores do país: são 126 cômodos, mais de 5.800 metros quadrados, dezenas de quartos, salões de baile, lareiras e até abrigos antiaéreos. A propriedade foi construída na década de 1920 pela herdeira e socialite Marjorie Merriweather Post, em estilo mediterrâneo com elementos de art nouveau. Elvira Paterson em Mar-a-Lago - Portugal Business News Depois que Donald Trump adquiriu Mar-a-Lago, em 1985, o imóvel foi transformado em um clube privado que mais tarde passou a ser conhecido informalmente como a “Casa Branca de Inverno” ou a “Casa Branca do Sul”. Durante sua presidência, Trump realizou ali encontros com líderes internacionais e, posteriormente, o local passou a sediar eventos fechados para um círculo restrito de políticos, empresários e celebridades. O acesso a Mar-a-Lago é reservado a poucos. Segundo a própria Elvira Paterson , o acesso pleno é concedido a membros do clube que passam por um processo de seleção e pagam uma taxa de adesão em torno de US$ 2 milhões. Outra possibilidade é receber um convite pessoal do proprietário ou de membros de seu círculo mais próximo. Por isso, aparições regulares no local indicam automaticamente acesso a um ambiente extremamente exclusivo de influência. Elvira Paterson - Portugal Business News No espaço público, surgiram repetidamente suposições de que a presença de Paterson nesses círculos se explicaria por relações pessoais. No entanto, análises jornalísticas não confirmam versões sobre um “companheiro influente” ou patrocinador financeiro. Elvira Paterson  não é casada e afirma abertamente que sua atuação é a de uma lobista e intermediária que opera na interseção entre negócios, política, cultura e grandes interesses financeiros. Ela é conhecida por trabalhar com estrelas e produtores de Hollywood. Em diferentes momentos, Paterson colaborou ou esteve envolvida em projetos com Keanu Reeves, Kevin Costner, Kevin Spacey, Jean-Claude Van Damme e Eric Roberts. Seu trabalho envolve negociações, conexões, acordos e acesso. Elvira Paterson em Mar-a-Lago: o que se sabe sobre a lobista vista na residência de Trump - Portugal Business News A base dessa atuação é a Elledgy Media Group, um grupo internacional de mídia e marketing de ciclo completo. A empresa trabalha com grandes marcas, organiza eventos internacionais, atua na produção de conteúdo e desenvolve projetos no segmento lifestyle. No âmbito da Elledgy Media, Paterson   já anunciou o lançamento de restaurantes e boutiques, que devem se tornar parte de seu ecossistema global de negócios. Outro eixo importante é a iHaven, empresa dedicada ao projeto e à construção de instalações residenciais subterrâneas fortificadas — espaços autônomos voltados à segurança, à vida e ao trabalho em cenários de riscos globais. Há ainda o projeto SpaceSat, ligado a tecnologias de satélites e soluções espaciais que combinam comunicação, segurança e independência tecnológica. Siga Elvira Gavrilova Paterson na redação Elledgy Media Group Newsroom  no site Portugal Business News.

Top 10 cheapest countries in Europe to buy an iPhone 17 - Portugal Business News Here are the Top 10 cheapest countries in Europe to buy an iPhone 17 with prices in Euros for 2026:   1 - Switzerland - From 857.47 euros - CHF 799. 2 - UK - From 914.06 euros - £799  3 -Luxembourg - From 936,97 euros 4 - Czechia – From 945.07 euros - 22 990 Kč   5 - Poland – From 948.26 euros - 3999 PLN - 6 - Austria - From 949 euros 7 - Germany – From 949 euros 8 - Spain - From 959 euros  9 – Belgium & France - From 969 euros 10 - Netherlands - From 969 euros

Top 10 Countries in Europe with the highest growth of discount retail sales - Portugal Business News Retail News Europe - Here is the ranking of the Top 10 Countries in Europe with the highest growth of discount retail sales, according to the latest report by Savills:     1 – What is the new retail trend in Europe?   The new retail trend in Europe is the flight to affordability, where value and previously owned goods become a virtue and are labeled Sustainable. This is especially notable among Gen Z and millennials in France, Germany, Italy, Spain, and the UK.       2 – What brands have grown due to discounted retail sales in Europe?   Brands like Aldi and Lidl have built strong value perceptions by offering consistently low retail prices.  Their lean operating models - compact stores and minimal staffing - drive cost efficiencies that support competitive pricing, while a strategic focus on private-label products keeps sourcing costs low and margins healthy. Aldi has unlocked operational efficiencies and laid the groundwork for growth with investments in forecasting technology, warehousing, and IT infrastructure, streamlining an already lean model.   Dutch-based Action stands out, generating €13.8 billion in sales in 2024, a 21.7% year-on-year increase. With over 3,000 stores across 13 countries and Romania next on the map, its treasure-hunt model of low-priced general merchandise continues to gain traction.     3 – Here are the Top 10 Countries in Europe with the highest growth of discount retail sales:     1 – Germany   Germany ranks No. 1 country in Europe with the highest growth of discount retail sales with a growth of 147% in 2024.     2 – UK   UK ranks 2 nd  country in Europe with the highest growth of discount retail sales with a growth of 85.87% in 2024.     3 – Spain   Spain ranks 3 rd  country in Europe with the highest growth of discount retail sales with a growth of 51.62% in 2024.     4 – France   France ranks 4 th  country in Europe with the highest growth of discount retail sales with a growth of 49.69% in 2024.     5 – Italy   Italy ranks 5 th  country in Europe with the highest growth of discount retail sales with a growth of 27.10% in 2024.     6 – Switzerland   Switzerland ranks 6 th  country in Europe with the highest growth of discount retail sales with a growth of 25.83% in 2024.     7 – Belgium   Belgium ranks 7 th  country in Europe with the highest growth of discount retail sales with a growth of 23.24% in 2024.       8 – Finland   Finland ranks 8 th  country in Europe with the highest growth of discount retail sales with a growth of 22% in 2024.     9 – Netherlands   Netherlands ranks 9 th  country in Europe with the highest growth of discount retail sales with a growth of 20.85% in 2024.     10 – Poland   Poland ranks 10 th  country in Europe with the highest growth of discount retail sales with a growth of 18.77% in 2024.

Which EU countries have the highest increase in retail sales? - Portugal Business News EU Business News – Here is the ranking of EU and Euro area countries that have the highest annual increase in retail sales in 2025:     1 - Which EU country has the highest annual increase in retail sales in 2025?     The country with the highest increase in the volume of retail sales in the EU and Euro area for June 2025 compared to June 2024 is Cyprus with a whopping 8.7%  increase in retail sales, according to Eurostat.     2 - What is the average volume of retail sales in the EU and in the Euro area in 2025?   The average volume of retail sales both in the EU and in the Euro area for June 2025 compared to June 2024 is 3.1%.     3 - Here is the Ranking of EU & Euro area countries that have the highest increase in volume of retail sales in 2025:     1 – Cyprus   Cyprus ranks No 1 EU country with the highest increase in volume of retail sales in 2025, with an increase of +8.7%.     2 – Croatia   Croatia ranks 2 nd  EU country with the highest increase in volume of retail sales in 2025, with an increase of 7.4%.     3 – Malta & Portugal   Malta and Portugal both rank 3 rd as EU countries with the highest increase in volume of retail sales in 2025, with an increase of 6.9%.     4 – Lithuania   Lithuania ranks 4th EU country with the highest increase in volume of retail sales in 2025, with an increase of 4.9%.     5 – Luxembourg   Luxembourg ranks 5 th  EU country with the highest increase in volume of retail sales in 2025, with an increase of 4.6%.     6 – Norway   Norway ranks 6 th  Euro area country with the highest increase in volume of retail sales in 2025, with an increase of 4.3%.     7 – Switzerland   Switzerland ranks 7 th  Euro area country with the highest increase in volume of retail sales in 2025, with an increase of 3.8%.     8 – Poland   Poland ranks 8 th  EU country with the highest increase in volume of retail sales in 2025, with an increase of 3.1%, that is equal to the average in the EU and Euro area countries.