Top 10 Fastest-growing Online Marketplaces in Europe for Beauty products in 2025
- Valerie Charoux
- Sep 12
- 4 min read
E-Commerce News – Here are the Top 10 Fastest-growing Online Marketplaces in Europe for Beauty products in 2025 as well as the growth forecast, according to the latest study by Cross-Border Commerce Europe:
1 – What is the growth forecast for Online Marketplaces in Europe for Beauty products in 2025?
The turnover of online marketplaces for cross-border Fashion, Beauty & Luxury represents 96 billion euros, that represents 43% of the market share. This represents a 17% growth of Online Marketplaces in Europe, compared to a turnover of 82 billion euros the previous year.
The growth forecast for online marketplaces for cross-border Fashion, Beauty & Luxury is expected to reach 45%, that is 105 billion euros by 2026.
2 – What is the online market share for the e-commerce of Beauty Products in Europe in 2025?
The online market share for the e-commerce of Beauty Products in Europe in 2025 is 22.7%, with online sales of Luxury Products valued at 51 billion euros.
The online market share for the e-commerce of Fashion Products in Europe in 2025 is 58.6%, with online sales of Fashion Products valued at 131.4 billion euros.
The online market share for the e-commerce of Luxury Products in Europe in 2025 is 48.8%, with online sales of Luxury Products valued at 42 billion euros.
Here are the Top 10 Fastest-growing Online Marketplaces in Europe for Beauty products in 2025:
1 – Notino – Jihomoravský, South Moravia
Notino ranks No. 1 Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
We were awarded by Deloitte as one of the 50 fastest growing technology companies for three consecutive years, and we are repeatedly voted as the number 1 beauty online store in the Czech Republic, Hungary, Slovakia, or Poland. Our Headquarter is in the CEE, in the Czech Republic, and we have offices in other countries as well.
2 – Fragrantica – USA
Fragrantica ranks 2nd Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
Discover the world of perfumes with Fragrantica, a comprehensive online resource, magazine, and community dedicated to fragrance enthusiasts. We keep our readers in the know about the latest perfume releases, renowned fragrances, and hidden aromatic treasures.
3 – Di – Brussels, Belgium
Di ranks 3rd Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
4 – Farmaline – Venlo, Netherlands
Farmaline ranks 4th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
Farmaline is Belgian´s largest online pharmacy founded in 2008. From our Office based in Tongeren we operate several European websites. Through our online pharmacy we offer an extensive range of over 40.000 products. These products range from nutritional supplements, beauty products to prescription-free medicines.
5 – Oriflame Cosmetics – Schaffhausen, Switzerland
Oriflame Cosmetics ranks 5th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
We're a people-powered wellbeing and beauty community with an entrepreneurial spirit – a supportive cheer squad ready to empower your journey with the beauty of your wellbeing.
6 – Rituals – Amsterdam, Netherlands
Rituals (B Corp™) ranks 6th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned well-being destination.
7 – Douglas – Düsseldorf, Germany
Douglas ranks 7th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe.
8 – Byrdie – New York, USA
Byrdie ranks 8th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty and style, whether it's testing a new serum for hyperpigmentation, tracking down the best size-inclusive workleisure, or dissecting the real history of cornrows.
9 – JAFRA Cosmetics International – California, USA
JAFRA Cosmetics International ranks 9th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
JAFRA Cosmetics International, Inc. is a leader in direct sales for skin care, fragrance, make-up and toiletries. The company was founded in Malibu, California by Jan and Frank Day in 1956.
10 – The Ordinary DECIEM | THE ABNORMAL BEAUTY COMPANY – Toronto, Canada
The Ordinary DECIEM ranks 10th Fastest-growing Online Marketplace in Europe for the e-commerce of Beauty products in 2025.
